Ahlimanajemenpemasaran.com Website Review

to the public, so that companies that market these products can get a steady stream of consumers which is significant enough to bring profit consistently. For this reason, the following steps are needed. • Choose the target audience, which is the right target for the product to be marketed. For example, would a vehicle product be suitable for retail buyers (ordinary consumers) or would a company that would need the vehicle for business? • Determine communication objectives. For example, whether an advertisement is designed to encourage consumers to think, persuade consumers • Design a message. For example, what type of message can make consumers interested in buying, which can attract attention and that product planning is very important, which determines the type and quality of products to be produced, the response of the community, and the possibility of stability of the product on the market (in the sense not rapidly falling in popularity). When planning a new product, a company must go through various stages until the product is completely ready and ready to be marketed. The following are the steps that must be pas*ed in planning new products: • Idea Generation: the stage of finding new products and ideas. • Product Screening: the stage of selecting product ideas obtained to choose the most potential ones. Continue reading →. PRODUCT LIFE CYCLE OR UNDERSTANDING LIFE CYCLE PRODUCTS IN MARKETING MANAGEMENT. Every item that is marketed, both in the form of products and services, has a cycle that starts from the beginning when they are marketed and ends when the product begins to decline which can be caused by a decrease in public interest, extreme situations that affect product names, or a decrease in quality. Product Life Cycle aka Product Cycle is part of business and marketing an*lysis that focuses on four product stages, namely: • Introduction, namely when a new product or service is launched.