Alcoholandthemedia.blogspot.com Website Review

According to the video, the amount of advertising for alcohol vs responsibilty ads is overwhelming.  What information should be contained in advertising?  Where should the information be located?  Do you think separating the ads into advertising and responsibility categories has an effect on how they are viewed? Explain. groups are for the ads?  What lifestyles are they trying to portray?  Would you buy this drink based on just this ad?  If not, would you want to try it based on his ad?  Why or why not? From 19 79 to 1997, songs with references to alcohol increased tivefold (from 8 to 44%); those exhibiting positive attitudes rose from 43% to 73%; and brand name mentions increased from 46% to 71%, There were also significant increases in songs mentioning champagne and liquor (mainly expensive brand names) when comparing songs released after 1994 with those from Studies on radio advertising in 2002 and 2003 found that “the alcohol industry routinely overexposed youth to its radio advertising by placing the ads when and where youth were more likely than ad*lts to hear them.”  Studies in 2001 and 2002 found that “youth heard less advertisements for wine; alcohol ads were placed on stations with ‘youth’ formats; alcohol ads were aired when youth listened most; … and youth in African-American and Hispanic were overexposed.” (2003). Radio Daze: Alcohol Ads Tune in Underage Youth. Retrieved from ERIC database. 11- to 13-year-olds spend 11.2 hours per week and 14- to 18-year-olds spend 9.3 hours per week listening to music on radio, CD, or tape of music popular with youth. This study found that 17 percent of all the lyrics contained references to alcohol and that alcohol was mentioned more frequently in rap music (47 percent) than in other genres such as country-western (13 percent), top 40 (12 percent), alternative rock (10 percent), and heavy metal (3 percent). Overall, 22 percent of songs with alcohol mentions referred to beer or