Alphafx.co.uk Website Review

effective currency hedging is a balancing act. one that requires you to ignore every distraction around you, and stay focused on your end. at alpha, we specialise in helping corporates and institutions manage their foreign exchange exposures more effectively and efficiently. for there is no shortage of advice or opinions on where exchange rates are going.  however, for those responsible for deciding how to manage their currency exposures, the elephant in the room is obvious – in the long-term, nobody can reliably predict the currency market. despite this, currency purchasing decisions are still frequently based on a ‘best guess’ and therefore companies remain materially vulnerable to currency risk.  behavioural trends such as ‘prospect theory’ and ‘confirmation bias’ explain why this happens; what they don’t do is provide a better way for handling currency uncertainty. at alpha, we solve the problem of exchange rate unpredictability by developing fx strategies that help businesses balance the three major variables they have to consider when hedging: how much, how far forward and when? in doing so, we give them greater control over the impact exchange rate volatility has on their profit margins, cash flow and ability to buy or sell goods at competitive prices, regardless of market performance. the main purpose of a hedging programme is to protect businesses from external distractions that can lead them to hedge disproportionately.  such distractions typically consist of currency forecasts or the emotional attraction to an ‘optimal rate’. at alpha, we recognise that these distractions are steeped in speculation and will therefore naturally lead to inconsistent and uncertain results.  this is why an element of formality is essential to control the impact currency volatility has on any business. achieving consistent and effective results often requires not only a change in strategy, but also a change in perspective.  fundamentally,