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Insights on americangirl.com

Americangirl.com receives about 570721 visitors in one month.
That could possibly earn about $2853.61 each month or $95.12 each day.

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Traffic and Value (estimated)

Website Value	$51365
Alexa Rank	51649
Monthly Visits	570721
Daily Visits	19025
Monthly Earnings	$2853.61
Daily Earnings	$95.12

Traffic by Months (estimated)

Server Connection Speed

Americangirl.com main page was reached and loaded in 1.64 seconds. (Timing result excludes loading JavaScript, images and styles).

This is a good result. Try the services listed at the bottom of the page to search for available improvements

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Our system did not detect any websites except americangirl.com on this IP.

Americangirl.com Code Optimization Checklist

Desktop
Mobile

Screenshot of Americangirl.com main page

Summary Score is a calculated score for americangirl.com code structure and quality including the level of HTML code optimization, CSS and JavaScript compression.

Gzip compression is not enabled

Consider minifying your CSS code

/wcsstore/MattelSAS/css/marketing.css -> 290B -> 22%

Consider minifying your HTML code

/shop/ -> 8.8KiB -> 15%

There are files that block page rendering

https://cdn.yottaa.com/rapid.min.js
https://tags.tiqcdn.com/utag/mattel/americangirl/prod/utag.sync.js
/webapp/wcs/stores/combined.js.h-1668765436.pack
/webapp/wcs/stores/combined.css.h1678089043.pack

Leverage browser caching for the following urls:

https://consent.trustarc.com/asset/notice.js/v/v1.7-152 -> expiration not set
https://d1z9dj6ki1ddtc.cloudfront.net/03_modal-grownups.png -> expiration not set
https://d1z9dj6ki1ddtc.cloudfront.net/[email protected] -> expiration not set
https://d1z9dj6ki1ddtc.cloudfront.net/empty.png -> expiration not set
/wcsstore/MattelSAS/javascript/Scene7/cloudzoom-ag.js -> 4.6 minutes
https://cdn.yottaa.com/rapid.min.js -> 5 minutes
https://tags.tiqcdn.com/utag/mattel/americangirl/prod/utag.js -> 5 minutes
https://tags.tiqcdn.com/utag/mattel/americangirl/prod/utag.sync.js -> 5 minutes
/webapp/wcs/stores/MattelSAS/javascript/MessageHelper.js -> 7.1 minutes
/webapp/wcs/stores/MattelSAS/javascript/Common/ShoppingActions_FWD_v1.js -> 7.2 minutes
/wcsstore/MattelSAS/javascript/libs/modernizr-2.8.3.min.js -> 7.8 minutes
/webapp/wcs/stores/combined.css.h1678089043.pack -> 8.1 minutes
/wcsstore/MattelSAS/nls/en/StoreText.js -> 8.1 minutes
/webapp/wcs/stores/MattelSAS/javascript/Widgets/QuickInfo/QuickInfo.js -> 8.2 minutes
/webapp/wcs/stores/MattelSAS/javascript/Common/ChildInfo_FWD_v1.js -> 8.8 minutes
/wcsstore/MattelSAS/javascript/libs/owl.carousel.min.js -> 9.5 minutes
https://187695672-prod.rfksrv.com/rfk/js/11185-187695672/init.js -> 10 minutes
https://tags.tiqcdn.com/utag/tiqapp/utag.v.js?a=mattel/americangirl/201811121740&cb=1552829407685 -> 10 minutes
/wcsstore/MattelSAS/nls/en-us/StoreText.js -> 11.3 minutes
/wcsstore/MattelSAS/javascript/libs/jquery-ui.min.js -> 18.9 minutes
https://maps.googleapis.com/maps/api/js?v=3.exp&libraries=places -> 30 minutes
/wcsstore/MattelSAS/css/marketing.css -> 30 minutes
/wcsstore/MattelSAS/javascript/marketing.js -> 30 minutes
/webapp/wcs/stores/combined.js.h1613356252.pack -> 51 minutes
https://mattel.scene7.com/is/image/AmericanGirlBrands/20190307-shophome-tab1?&fmt=jpg&qlt=85&resMode=sharp2 -> 51.3 minutes
/webapp/wcs/stores/combined.js.h-1668765436.pack -> 51.6 minutes
/webapp/wcs/stores/Widgets-Mattel/com.mattel.commerce.store.widgets.MattelPIRecommendations/javascript/PIProductRecommendations.js -> 53 minutes
https://mattel.scene7.com/is/image/AmericanGirlBrands/20190307-shophome-giftguide_5_plus?&resMode=sharp2 -> 55.9 minutes
https://d26opx5dl8t69i.cloudfront.net/js/reflektion.js?t=862668 -> 60 minutes
https://mattel.scene7.com/is/image/AmericanGirlBrands/20190307-sitehome-goty_hero?&fmt=jpg&qlt=85&resMode=sharp2 -> 84.4 minutes
https://mattel.scene7.com/is/image/AmericanGirlBrands/20190307-shophome-furniture2?&fmt=jpg&qlt=85&resMode=sharp2&wid=216 -> 85.8 minutes
/wcsstore/MattelSAS/nls/StoreText.js -> 86.4 minutes
https://mattel.scene7.com/is/image/AmericanGirlBrands/20190101-sitehome-play?&fmt=jpg&qlt=85&resMode=sharp2 -> 88.7 minutes
/wcsstore/MattelSAS/javascript/libs/ion.rangeSlider.min.js -> 89.4 minutes
/wcsstore/MattelSAS/javascript/libs/jquery.typeahead.min.js -> 89.4 minutes
/wcsstore/MattelSAS/javascript/Scene7/jquery.royalslider.js -> 91.7 minutes
/wcsstore/MattelSAS/javascript/libs/bootstrap.min.js -> 93.7 minutes
/wcsstore/dojo18/dojo/number.js -> 94.3 minutes
/wcsstore/MattelSAS/javascript/libs/jquery.rwdImageMaps.min.js -> 94.7 minutes
https://mattel.scene7.com/is/image/AmericanGirlBrands/20190101-sitehome-stores?&fmt=jpg&qlt=85&resMode=sharp2 -> 95.6 minutes
https://mattel.scene7.com/is/image/AmericanGirlBrands/20181101-sitehome-agrewards?&fmt=jpg&qlt=85&resMode=sharp2 -> 101.4 minutes
https://mattel.scene7.com/is/image/AmericanGirlBrands/20190307-sitehome-promo_cyo?&fmt=jpg&qlt=85&resMode=sharp2 -> 102.2 minutes
https://mattel.scene7.com/is/image/AmericanGirlBrands/20190101-shophome-giftguide_gift_cards?&resMode=sharp2 -> 104.6 minutes
https://mattel.scene7.com/is/image/AmericanGirlBrands/20190307-shophome-furniture3?&fmt=jpg&qlt=1&resMode=sharp2&wid=1 -> 104.6 minutes
https://mattel.scene7.com/is/image/AmericanGirlBrands/20190101-shophome-furniture5?&fmt=jpg&qlt=85&resMode=sharp2&wid=216 -> 118.1 minutes
https://mattel.scene7.com/is/image/AmericanGirlBrands/20190307-shophome-tab3?&fmt=jpg&qlt=85&resMode=sharp2 -> 118.1 minutes
https://www.google-analytics.com/analytics.js -> 2 hours
https://mattel.scene7.com/is/image/AmericanGirlBrands/20190101-megamenu-nav-espot-stores-3?resMode=sharp2 -> 2 hours
https://mattel.scene7.com/is/image/AmericanGirlBrands/20190307-shophome-furniture4?&fmt=jpg&qlt=85&resMode=sharp2&wid=216 -> 2.1 hours
/wcsstore/dojo18/dijit/nls/loading.js -> 2.2 hours
/webapp/wcs/stores/combined.css.h-1165986380.pack -> 2.5 hours
/webapp/wcs/stores/MattelSAS/javascript/MattelAddOnServiceModal.js -> 2.7 hours
/webapp/wcs/stores/MattelSAS/javascript/Analytics/MattelAnalytics-1.0.0.js -> 2.7 hours
/wcsstore/dojo18/dojo/dojodesktop-rwd.js -> 2.9 hours
/webapp/wcs/stores/MattelSAS/javascript/Widgets/collapsible.js -> 2.9 hours
/webapp/wcs/stores/MattelSAS/javascript/ServicesDeclaration_FWD_v1.js -> 2.9 hours
/webapp/wcs/stores/MattelSAS/javascript/Common/AGRewards_FWD_v1.js -> 2.9 hours
/webapp/wcs/stores/MattelSAS/javascript/Geolocation.js -> 2.9 hours
https://mattel.scene7.com/is/image/AmericanGirlBrands/20190307-sitehome-promo_hc?&fmt=jpg&qlt=85&resMode=sharp2 -> 3 hours
https://mattel.scene7.com/is/image/AmericanGirlBrands/20190101-shophome-giftguide_3_plus?&resMode=sharp2 -> 3 hours
https://mattel.scene7.com/is/image/AmericanGirlBrands/20190307-shophome-for_dolls?&fmt=jpg&qlt=85&resMode=sharp2 -> 3 hours
/wcsstore/dojo18/dojo/dojo.js -> 3.1 hours
/webapp/wcs/stores/MattelSAS/javascript/Widgets/Header/header.js -> 3.1 hours
/webapp/wcs/stores/MattelSAS/javascript/Widgets/MiniShopCartDisplay/MiniShopCartDisplay_FWD_v1.js -> 3.2 hours
/webapp/wcs/stores/MattelSAS/javascript/CommonContextsDeclarations_FWD_v1.js -> 3.2 hours
/webapp/wcs/stores/MattelSAS/javascript/Common/ShoppingActionsServicesDeclaration_FWD_v1.js -> 3.2 hours
/webapp/wcs/stores/MattelSAS/javascript/Common/EmailSignup_FWD_v1.js -> 3.2 hours
/webapp/wcs/stores/Widgets_701/com.ibm.commerce.store.widgets.PDP_MerchandisingAssociations/javascript/MerchandisingAssociation.js -> 3.2 hours
https://mattel.scene7.com/is/image/AmericanGirlBrands/20190307-sitehome-promo_spring_styles?&fmt=jpg&qlt=85&resMode=sharp2 -> 3.3 hours
/webapp/wcs/stores/combined.js.h-1060274590.pack -> 3.4 hours
/wcsstore/MattelSAS/javascript/libs/jquery.touchSwipe.min.js -> 3.7 hours
/wcsstore/MattelSAS/javascript/libs/jquery.dotdotdot.min.js -> 3.8 hours
/wcsstore/MattelSAS/javascript/libs/jquery.min.js -> 3.8 hours
/wcsstore/dojo18/dojo/_firebug/firebug.js -> 3.8 hours
/webapp/wcs/stores/MattelSAS/javascript/mattel_FWD_v1.js -> 3.8 hours
https://mattel.scene7.com/is/image/AmericanGirlBrands/20190307-shophome-furniture1?&fmt=jpg&qlt=1&resMode=sharp2&wid=1 -> 3.8 hours
/wcsstore/dojo18/dojo/nls/dojo_en-us.js -> 3.9 hours
/webapp/wcs/stores/MattelSAS/javascript/Common/MattelAgeGate.js -> 3.9 hours
/webapp/wcs/stores/MattelSAS/javascript/Widgets/Department/Department.js -> 3.9 hours
/webapp/wcs/stores/Widgets_701/com.ibm.commerce.store.widgets.PDP_InventoryAvailability/javascript/InventoryStatus.js -> 3.9 hours
/wcsstore/dojo18/dojo/nls/dojodesktop-rwd_en-us.js -> 3.9 hours
/webapp/wcs/stores/MattelSAS/javascript/CommonControllersDeclaration_FWD_v1.js -> 3.9 hours
/webapp/wcs/stores/MattelSAS/javascript/Widgets/Search_FWD_v1.js -> 4 hours
https://cdn.quantummetric.com/qscripts/quantum-ag.js -> 4 hours
https://s7d4.scene7.com/is/image/AmericanGirlBrands/20181228-global-article-money-matters -> 5.3 hours
https://mattel.scene7.com/is/image/AmericanGirlBrands/20190101-megamenu-nav-espot-clothing?resMode=sharp2 -> 5.9 hours
https://s7d4.scene7.com/is/image/AmericanGirlBrands/20180815-footer-books?&fmt=jpg&qlt=85&resMode=sharp2 -> 6.5 hours
https://mattel.scene7.com/is/image/AmericanGirlBrands/20190101-sitehome-shop?&fmt=jpg&qlt=85&resMode=sharp2 -> 6.7 hours
https://mattel.scene7.com/is/image/AmericanGirlBrands/20190101-megamenu-nav-espot-doll?resMode=sharp2 -> 7.3 hours
https://mattel.scene7.com/is/image/AmericanGirlBrands/20190101-megamenu-nav-espot-stores-4?resMode=sharp2 -> 7.3 hours
https://mattel.scene7.com/is/image/AmericanGirlBrands/20190307-shophome-furniture1?&fmt=jpg&qlt=85&resMode=sharp2&wid=500 -> 7.8 hours
https://mattel.scene7.com/is/image/AmericanGirlBrands/20190101-megamenu-nav-espot-stores-2?resMode=sharp2 -> 8.1 hours
https://s7d4.scene7.com/is/image/AmericanGirlBrands/20180815-footer-sprites?&fmt=jpg&qlt=100&resMode=sharp2 -> 8.6 hours
https://mattel.scene7.com/is/image/AmericanGirlBrands/20190101-sitehome-modal_play?&fmt=jpg&qlt=85&resMode=sharp2 -> 8.7 hours
https://mattel.scene7.com/is/image/AmericanGirlBrands/20190101-shophome-giftguide_8_plus?&resMode=sharp2 -> 8.9 hours
https://mattel.scene7.com/is/image/AmericanGirlBrands/20190101-sitehome-promo_tm_camp?&fmt=jpg&qlt=85&resMode=sharp2 -> 9.5 hours
https://mattel.scene7.com/is/image/AmericanGirlBrands/20190307-shophome-furniture2?&fmt=jpg&qlt=1&resMode=sharp2&wid=1 -> 9.6 hours
https://mattel.scene7.com/is/image/AmericanGirlBrands/20190101-megamenu-nav-espot-books?resMode=sharp2 -> 10 hours
/__ssobj/core.js+ssdomvar.js+generic-adapter.js -> 24 hours
/images/ss/email-popup-header.png -> 2.9 days
/wcsstore/MattelSAS/images/colors/ag/logo.png -> 2.9 days
/wcsstore/MattelSAS/images/colors/ag/ag_rewards.png -> 2.9 days
/wcsstore/MattelSAS/images/colors/ag/icon-email.png -> 2.9 days
/wcsstore/MattelSAS/images/sprites.png -> 2.9 days
/wcsstore/dojo18/dojo/resources/blank.gif -> 2.9 days

Speed and usability scores by Google PageSpeed Insights. Show More

• Speed Score
This is a resulting grade of the analized americangirl.com web page structure. Analysis tries to identify slow elements on the page such as incompressed images and not minified JavaScript code.

• Usability Score
This number is generated on the basis of americangirl.com content analysis. Do all UI elements fit the mobile viewport? Are all links and buttons located not too close to each other? The algorithm tries to answer these questions and give an estimated score.

• For more explanation and detailed report please visit https://developers.google.com/speed/pagespeed/insights/

Gzip is not enabled

CSS could be minified

/wcsstore/MattelSAS/css/marketing.css -> 290B -> 22%

HTML could be minified

/shop/ -> 8.8KiB -> 15%

Consider compressing these images

https://s7d4.scene7.com/is/image/AmericanGirlBrands/20180815-footer-sprites?&fmt=jpg&qlt=100&resMode=sharp2 could be reduced in size by 6.7KiB (46%)
/images/ss/email-popup-header.png could be reduced in size by 1.2KiB (16%)
https://d1z9dj6ki1ddtc.cloudfront.net/ag-sig.png could be reduced in size by 1.1KiB (24%)

There are files that block page rendering

https://cdn.yottaa.com/rapid.min.js
https://tags.tiqcdn.com/utag/mattel/americangirl/prod/utag.sync.js
/webapp/wcs/stores/combined.js.h-1668765436.pack
/webapp/wcs/stores/combined.css.h1678089043.pack

Some elements on the page are too close to each other. This may cause confusion while browsing.

The size of all elements on the page fits the mobile viewport.

Americangirl.com Whois

Americangirl.com Server Location

Country: United States
Metropolitan Area: Not defined
Postal Reference Code: Not defined
Latitude: 37.751
Longitude: -97.822

Americangirl.com Main Page Content

HTML Tag	Content	Informative?
Title:	Dolls - Clothes, Games & Gifts for \| American ®	Could be improved
Description:	Official site for American clothes, doll furniture, doll accessories, books, and more. Discover new summer clothes and dresses for and dolls.
H1:	Dolls, Clothes, Games & Gifts for s	Is it informative enough?
H2:	Creativity served fresh daily	Is it informative enough?
H3:	We believe in creating of strong character	Is it informative enough?

Do you own americangirl.com?

We've noticed that you have issues with some content elements on the main page:
• Title contains 50 characters. We think that you could improve this tag by adding more relevant information or keywords.
• Take a look at the headings; there might be too little information. Headings are important for usability and search engine optimization.

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