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Scientific Articles and Practical Training Startup Structure What are the main elements of a multi-channel marketing plan and how do we write a multi-channel marketing plan with a template or form? To the process of using online and offline marketing channels, we refer to multichannel marketing to engage the customer (with the products and services provided by us) or reach the target customers. The purpose of writing a multi-channel marketing plan is to define the strategy and write a plan of resources needed to reach the sales target in your business. The period of this project is considered one year, but it is actually written longer than 18 months or even 3 years. An example of communication channels is the following: The purpose of the multichannel marketing plan is to manage and reach the sales target for defined products and services so that it can cover as a whole or part of the market if the part Different Markets and Products or Services An effective multichannel marketing plan is the communication channels for marketing the channels needed to meet the needs of customers in a specific group of products or services. Strategically, a multi-channel marketing plan connects communication channels to the success of a multi-channel communication approach.