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Brazil to adopt text communication between pilots and controllers Aviation in India live sharp expansion and instigate Airbus and Boeing Subscribe to our newsletter and receive the main news of the week Subscribe © 2019 - AviationJor. Prado & Ribeiro Comunicação Ltda. All rights reserved. You are free to republish this content on other sites. We just ask that some standards be followed. Check all here Please do not edit the text, remember to give credit to the author and AviationJor and place a link to the original article here in the When copying the content below, you are adhering to the republishing rules. the French team to win the 2018 World Cup in Russia, the 10 women dressed in the standard uniform of the flight attendants of Qatar Airways almost went unrecognized. On the stage of the awards ceremony at Lujniki Stadium in Moscow, they carried the medals and trophies of the best player and revelation of the tournament. More than mere marketing action by one of FIFA's sponsors and its main competition, the presence of the Doha-based company is part of a common strategy among major Middle Eastern airlines: stamping the brand in tournaments, stadiums and team shirts. soccer teams. Such a move from Emirates, Etihad Airways and Qatar Airways is not by chance. In a frank expansion, companies want to pin their names on a sport that deals with pas*ions and has global visibility. To do this, they select the top European leagues, where are the most popular clubs and with fans spread all over the world. In the current chart of European clubs, Emirates has representatives in the major leagues: it sponsors Arsenal, Benfica, Hamburg, Milan, Olympiacos, Paris Saint-Germain and Real Madrid. Qatar Airways bets on Roma. Etihad has in Pep Guardiola's Manchester City its main showcase. Each of these airlines wants to position themselves as the best in the world, so