Behaviormodel.org Website Review

Dr. BJ Fogg founded the Behavior Design Lab at Stanford University, where he directs research and innovation. In addition, he teaches industry innovators how to use his models and methods in Behavior Design. The purpose of his research and teaching is to to help The Fogg Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and a Prompt. When a behavior does not occur, at least one of those three elements is missing. To learn many practical uses of my Behavior Model, you can apply to join my 2-day Boot Camp in Behavior Design. This hands-on training is for professionals who want to create products that change people's behavior for the better. Over 95% of people who join me report (in an anonymous survey) that my Boot Camp was the best training experience of their careers. The FBM makes it easier to understand behavior in general. What was once a fuzzy mas* of psychological theories now becomes organized and The FBM highlights three principal elements, each of which has subcomponents. Specifically, the FBM outlines Core Motivators (Motivation), Simplicity Factors (Ability), and the types of Prompts. The subcomponents define the larger elements. For example, in the FBM the word Ability refers to the how the Simplicity Factors work together in the context of a Prompt. Many other people have proposed ways to understand persuasion and behavior change, dating back to Aristotle in ancient Greece. What makes the FBM different from previous work? First, the FBM shows how behavior is the result of three specific elements coming together at one moment. Next, the FBM explains the subcomponents of each element. In addition, the FBM shows that Motivation and Ability can be traded off (e.g., if motivation is very high, ability can be low). In other words, Motivation and Ability have a compensatory relationship to each other. Finally, the FBM applies most directly to practical issues of designing for behavior change.