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consumer behaviour, brand management, marketing and psychology. how e-commerce merchandising teams study various customer cohorts to devise merchandising strategies that drive discovery and. merchandising essentially is answering the question of what products should we show to which customers. merchandisers should show the right products to the right customers at the right time and drive maximum ctrs and conversions on various pages and slots on the website. broadly, for any e-commerce website, there are customers coming and searching (showing … continue reading how e-commerce merchandising teams study various customer cohorts to devise merchandising strategies that drive discovery and shape demand? a capitalized cost is an expense that is added to the cost basis a fixed as*et on a company's balance sheet. capitalized costs are incurred when building or financing fixed as*ets. capitalized costs are not expensed in the period they were incurred but recognized over a period of time via depreciation or amortization. a fixed … continue reading whether to expense or capitalize an expenditure when you take a loan, you pay an emi for the loan at a specific rate of interest, which is the bank's rate of return. similarly, when you invest in a home and lease it to a tenant, the returns you get are the monthly rent and the final underlying as*et value. so, each investment. why shouldn’t companies use equity for working capital requirements? companies requiring funds can categorize all their requirements essentially into two buckets, debt financing and equity financing. typically, debt financing involves borrowing funds from a bank or from the general public by issuing bonds. equity financing includes selling shares of stock or taking on additional owners. the one common mistake entrepreneurs make is thinking that these … continue reading why shouldn’t companies use equity for working capital requirements? i've always found sportsmen's life very interesting. i believe that a sportsman's life encapsulates in a short span of 10-15 years