Brandaviators.com Website Review

The foundations of human behaviour and brand choice are in biology. Develop unique ideas for brand positioning, communication and creative development that trigger behaviour before emotions arise. Through the pioneering tool that impacts on the neurophysiological and psychological interface creating strong predispositions  that guide brand preference.  We help marketers de*ply dive into their brand, restore its DNA, using a Neurobiological lens to allow billions of people to live more To maximize profit, companies must think beyond profit   and provide clear, coherent, de*p meaning to people. Meaning has biological roots. Underlying all behaviour are Fundamental Human Motives - the evolutionarily preserved mechanisms that have helped people to survive and thrive. By fulfilling our Fundamental Human Motives, Brands become de*ply humanistic in that they offer holistic, universal experiences that no longer simply satisfy some individual needs but the needs of the species.  Our research revolutionizes marketing, which is still based on psychological models developed many decades ago. In establishing, for the first time, the links between many disciplines that study human behaviour, our research fuses all types of research into a simple and effective tool, allowing Brands to mobilize the very forces of life and ignite buying behaviour.   Marketing and consumer research today are largely based on psychology.  However, the roots of our behaviour lie in biology, not BRAND AVIATORS have developed the first integrated tool for unlocking consumer behaviour driven by biology and affective neuroscience. This tool helps marketers to develop seminal ideas for brand positioning, communication & creative development that activate the inherent concepts in our mind, impacting on the way emotions and habits are formed. It has been leveraged by such companies as Coca Cola, Unilever, Heineken, Philip Morris, L'Oréal, J&J, Lilly and Hyundai to boost their brands in a variety of situations. As abundant and varied as our emotions are, they all stem from 12 Fundamental Human Motives