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Individualism (Friedman's Economic Theory), Utilitarianism, Kantianism, and Virtue Theory An*lyses of Business Controversies In 1976 a pair of Arizona State students had a thought to make the purchasing of a ticket more convenient. The two with the idea were Albert Leffler and Peter Gadwa.  Ticket purchases at this time had to be made completely over the phone or made at the box office. Sometimes waiting hours on the phone or standing in line overnight to make sure fans secure a ticket to their desired event. The pair had no prior knowledge of ticket sales. Only smaller events that the school had organized and the two had attended. The following year the pair was hired to sell its first tickets at an event at the University of Mexico. The pair sold tickets for an Electric Light Orchestra at the In 1978 Fred Rosen took over as CEO. Rosen was thought of as an aggressive businessman who had told many competitors that this idea was being slept on for ages. This same year Rosen was able to sign the company’s first international clients as well as the company’s first major league team: the New Orleans Jazz (currently known as the Utah Jazz). At the time Ticketmaster became extremely dominate over ticket sales. In 2007, Ticketmaster sold more than 140 million tickets. At this time Ticketmaster had dominated 70% of all ticket sales. This same point in time Ticketmaster and Live nation had come to an agreement to merge and take over the ticket sales industry. Live nation and Ticketmaster had been in a large battle over the merger for years. Years later the companies were able to come to an agreement. Finalizing a deal that would take over the ticket industry and continue to dominate all over the world for years to come. When looking for ticket sales consumers are always going to look to find the lowest prices and the best deals. A multitude of companies being involved in ticket sales today has caused a fight for the best deals. Not only just single tickets but also packaged deals for the