Cdpresource.com Website Review

THE CDP RESOURCE 2018 Q4 CUSTOMER DATA PLATFORM BUYERS' GUIDE IS AVAILABLE. The first edition of the guide is only available on this website. Though it is possible for a second edition to make a wide release A category labeling method was applied to each platform in an attempt to cut through the complexity a bit and let platforms get credit for their strengths. To keep things simple, even when a platform might cover several areas of CDP technology well, it could only be as*igned With dozens of actual customer data platforms in the space already, each with varying capabilities, it can help to speak with someone even If you'd like to speak with someone who has an eye on a pile of it, please connect with me on LinkedIn It's been a little while since the last CDP spotlight post, glad to be getting back on track! Today let's hear from Simon Data, one of the 95 providers listed in the 2018 Q4 Customer Data Platform Buyer's guide, which you can get here. Simon Data was also in the list of platforms to watch in 2019 in that guide up there which I will explain at a later date, and talk a bit about why each platform was selected. Of the 95 providers, I've had a chance to use several and see demonstrations of dozens -- from the Simon Data demo I could see that there was focus on revenue (always important!) as segment creation would provide not only sum totals of members, but also observed lifetime value (LTV) metrics and average monthly revenue coming in from the segment. It was a fun one! organization should choose them as a partner. We'll get to know the company a bit as we hear about WHO works there and WHERE. Finally, we'll close out getting a better understanding of WHEN key events in the providers' timeline occurred. Simon Data is the first ever enterprise customer data platform with a fully integrated marketing cloud. The Simon platform drives next-generation personalized experiences to increase engagement and retention. Simon leverages any and all