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| Title: | CII Marketing Leadership Summit 2017 | Could be improved |
| Description: | From technology to globalization, the changing business environment is impacting businesses like never before. Emerging business trends are disrupting existing marketing models and strategies. Marketing is interacting with technology in so many ways that the effects of this interaction on business outcomes and on consumer behaviour are not always easy to analyze. With consumers now having more information and options than ever before, the way consumers think and take decisions have changed radically. To stay relevant, successful marketers must therefore adapt to - and embrace - rapid change and take a broader and holistic view of current marketing trends, be it digital marketing or big data while preserving the tried and tested tenets of traditional marketing.The Summit will be a platform for high-level networking and will facilitate exchange of ideas between the most innovative and successful marketing leaders and members of the Industry enabling them to master cutting edge marketing practices and drive business growth in a dynamic business environment. It will put a spotlight on how business models are evolving and, as a result, why marketers need to rethink their strategy to achieve their goals. |  |
| H1: | Customer Engagement in the Age of Personalization | Is it informative enough? |
| H2: | Marketing Leadership Summit | Is it informative enough? |
| H3: | Key Objectives | Is it informative enough? |
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