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In the past, generating leads for your business meant spending thousands of dollars or loads of man hours on outbound marketing techniques like cold calling and television advertisements. The marketing world has changed though and now you can start bringing in leads using the power of the Internet. Whether your company is a Fortune 500 corporation or youre a solopreneur looking to step up your business, leads are always going to be the core of your business. Fortunately, Inbound Marketing can help with generating high quality Here are 7 reasons why you should choose Inbound Marketing for your next lead generation campaign: Unless your current leads are telling you exactly where theyre coming from, you probably have no idea which of your marketing initiatives are performing the best. With Inbound Marketing techniques, you can easily track where on the Internet your leads are coming from. Plus, a properly executed campaign lets you know what theyre interested in as well. Traditional forms of marketing are designed to get in your prospects face or get to them at a time when they might not even be thinking about what problems your business can solve for them. Inbound Marketing campaigns are designed to be in front of your prospects at the very moment when they are showing interest in what your business has to offer. Behind every Inbound Marketing campaign is the recognition that businesses add value to peoples lives and should help as much as possible. When you focus on creating campaigns like these that solve the problems your prospects are having, youre making it easier to find While telemarketing can help to bring in some leads, theyre not always the highest targeted leads that turn into customers. Since an Inbound Marketing campaign is designed to be in front of your prospects when they really need you, you can focus more on the benefits of your Inbound Marketing breaks the bad habit of doing marketing for marketings sake. Just because you have always done some form of