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Yes No Unsure Is the page temperature stable? Yes No Unsure Is the restaurant good for lunch? Yes No Unsure Is this restaurant good for special occasions? Yes No Unsure Despite appearances to the contrary, there is no magic bullet in marketing for public health campaigns. Although total influence might be large in the natural health and wellness movement, it is not nearly the only vector for effective advocacy that any particular public health campaign can use. Some years ago, the influential group Physicians Committee for Responsible Medicine reported: "Public health messages by natural health initiatives are not accepted. News media tends to see articles that are obviously such as as being 'too good to be true'. The public has a short attention span and is not easily tricked."7 A natural health mindset may be partly motivated by a desire to be certain of certain things about a product or treatment. Most of us assume that we can trust a product for instance: 'Your beans should have no additives. They've