Dma-china.asia Website Review

Thank you for all our partners, speakers, delegates and supporting partners for making DMA China 2017 a great success. We value your support and hope that you had a worthwhile and enjoyable experience. DMA China is a one-day high-end event for brand marketers and data technology professionals to discuss China’s unique data environment. Leading big data experts, data scientists and technology officers from the most influential brands share view points and best practices on how marketers should navigate China’s ecosystem and tackle the issues brands and agencies face today. This forum focuses on: • Moving toward data-driven omni-channel precision marketing: how to reach the target audience based on the cross-channel data? • Mobile marketing key challenges: how to reduce traffic costs and improve the efficiency of advertising? • Discovering the opportunities and challenges of e-commerce in the era of big data • From IT to DT: how to increase CRM efficiency through the transformation of customer digitalisation management? • How to optimise the consumer’s digital experience through data empowerment? • The New Retail age: how blockchain technology will change online consumption? Brands versus bots: how can brand marketers get rid of ad fraud? 9:45 Winning digital battles – from last click to multi-touch 10:45 Consumer insights and trends into the homecoming Lunar New Year middle clas* Is PC dying? – The revival of desktop E-marketing 12:45 Digital transformation in aviation industry: building effective big data an*lytics ecosystem How to apply AI to brand marketing in digital transformation 15:15 Data=Revenue: how to develop effective data monetization strategies 16:20 MIUI广告销售部华东区总经理 GM of Advertising & Sales Eastern China, MIUI 高级总监，战略合作和营销创新部总经理 General Manager of Strategic Cooperation & Marketing Innovation Department 黄英俊James Huang 营销优化高级总监 Senior Director of Market Effectiveness