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Insights on dorothyperkins.com

Dorothyperkins.com receives about 2346503 visitors in one month.
That could possibly earn about $11732.52 each month or $391.08 each day.

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Traffic and Value (estimated)

Website Value	$211186
Alexa Rank	33330
Monthly Visits	2346503
Daily Visits	78217
Monthly Earnings	$11732.52
Daily Earnings	$391.08

Server Connection Speed

Dorothyperkins.com main page was reached and loaded in 1.01 seconds. (Timing result excludes loading JavaScript, images and styles).

This is a good result. Try the services listed at the bottom of the page to search for available improvements

More Domains on 23.73.165.169 IP

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Burton.co.uk
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Ts-by-topshop.net

There are one or several potentially dangerous websites neighboring dorothyperkins.com. Show More

A website is marked as "not safe" if any part of its content has images or text that could be related to explicit (not family safe) material. Neighboring such websites could be a dangerous sign for any webmaster who cares about SEO traffic. Often, "non family safe" websites use tedious link building methods. It is not a secret that Google may apply sanctions because of low-quality mass link building, and if a server is full of websites that have the potential to be banned, then sanctions could be applied to the whole server. If dorothyperkins.com is found on this server, theoretically, it may be banned as well as all other websites on this server's IP.

Dorothyperkins.com Code Optimization Checklist

Desktop
Mobile

Summary Score is a calculated score for dorothyperkins.com code structure and quality including the level of HTML code optimization, CSS and JavaScript compression.

Gzip compression is not enabled

CSS code is minified

HTML code is minified

There are files that block page rendering

/assets/dorothyperkins/styles.7822229502b7ac6d8f6b268c9809fca7.css

Leverage browser caching for the following urls:

https://d22rutvoghj3db.cloudfront.net/deliver-modules/visitor-history/visitor-history.7.js -> expiration not set
https://d3c3cq33003psk.cloudfront.net/opentag-31935-montydorothyperkinsukmobile.js -> expiration not set
https://decollector.tealeaf.ibmcloud.com/collector/switch/bf727a810b85486d9220acbc5e62caa4 -> expiration not set
https://dd6zx4ibq538k.cloudfront.net/smartserve-5145.js -> 5 minutes
https://dtxtngytz5im1.cloudfront.net/qtracker-5.0.0.min.js -> 10 minutes
/cmscontent?storeCode=dpuk&brandName=dorothyperkins&viewportMedia=desktop&siteId=12552&forceMobile=false&location%5Bpathname%5D=%252Fcms%252Fpages%252Fjson%252Fjson-0000157502%252Fjson-0000157502.json -> 10 minutes
https://www.googletagmanager.com/gtm.js?id=GTM-5MZP3Z4 -> 15 minutes
https://static.dorothyperkins.com/v1/static/json-0000141229_UK-Dropdown-wk21-Kidswearjpg -> 18.7 minutes
https://static.dorothyperkins.com/v1/static/json-0000141229_UK-Dropdown-wk27-Shoes-1jpg -> 19.2 minutes
https://static.dorothyperkins.com/v1/static/json-0000141229_UK-Dropdown-wk24-Shoes-2jpg -> 19.3 minutes
https://connect.facebook.net/en_US/fbevents.js -> 20 minutes
https://connect.facebook.net/signals/config/553583124762765?v=2.8.42&r=stable -> 20 minutes
https://bat.bing.com/bat.js -> 30 minutes
https://maps.googleapis.com/maps/api/js?key=AIzaSyAPcr1v25FsrAbs4xVZPPdYwWBApEhSORg&libraries=places&language=en®ion=uk -> 30 minutes
https://static.dorothyperkins.com/v1/static/json-0000140114_app-storepng -> 30 minutes
https://static.dorothyperkins.com/v1/static/json-0000140114_google-playpng -> 30 minutes
https://static.dorothyperkins.com/v1/static/json-0000141229_Dropdown-2018-07-28-WK48-462x355-SALE-FinalClearance2jpg -> 30 minutes
https://static.dorothyperkins.com/v1/static/json-0000141229_UK-Dropdown-Accessories-wk24-2jpg -> 30 minutes
https://static.dorothyperkins.com/v1/static/json-0000141229_UK-Dropdown-Accessories-wk27-001jpg -> 30 minutes
https://static.dorothyperkins.com/v1/static/json-0000141229_UK-Dropdown-Accessories-wk27-3jpg -> 30 minutes
https://static.dorothyperkins.com/v1/static/json-0000141229_UK-Dropdown-Clothing-wk26jpg -> 30 minutes
https://static.dorothyperkins.com/v1/static/json-0000141229_UK-Dropdown-Dresses-wk26jpg -> 30 minutes
https://static.dorothyperkins.com/v1/static/json-0000141229_UK-Dropdown-NewIn-wk26jpg -> 30 minutes
https://static.dorothyperkins.com/v1/static/json-0000141229_UK-Dropdown-wk21-InspireMe-4jpg -> 30 minutes
https://static.dorothyperkins.com/v1/static/json-0000141229_UK-Dropdown-wk24-Shoes-3jpg -> 30 minutes
https://static.dorothyperkins.com/v1/static/json-0000141229_UK-Dropdown-wk26-InspireMe-2jpg -> 30 minutes
https://static.dorothyperkins.com/v1/static/json-0000141229_UK-Dropdown-wk26-InspireMe-3jpg -> 30 minutes
https://static.dorothyperkins.com/v1/static/json-0000141229_UK-Dropdown-wk27-InspireMe-1jpg -> 30 minutes
https://static.dorothyperkins.com/v1/static/json-0000157274_UK-Monty-HP-2019-03-11-WK28-Monday-10jpg -> 30 minutes
https://static.dorothyperkins.com/v1/static/json-0000157274_UK-Monty-HP-2019-03-11-WK28-Monday-11jpg -> 30 minutes
https://static.dorothyperkins.com/v1/static/json-0000157274_UK-Monty-HP-2019-03-11-WK28-Monday-12jpg -> 30 minutes
https://static.dorothyperkins.com/v1/static/json-0000157274_UK-Monty-HP-2019-03-11-WK28-Monday-2jpg -> 30 minutes
https://static.dorothyperkins.com/v1/static/json-0000157274_UK-Monty-HP-2019-03-11-WK28-Monday-3jpg -> 30 minutes
https://static.dorothyperkins.com/v1/static/json-0000157274_UK-Monty-HP-2019-03-11-WK28-Monday-4jpg -> 30 minutes
https://static.dorothyperkins.com/v1/static/json-0000157274_UK-Monty-HP-2019-03-11-WK28-Monday-5jpg -> 30 minutes
https://static.dorothyperkins.com/v1/static/json-0000157274_UK-Monty-HP-2019-03-11-WK28-Monday-6jpg -> 30 minutes
https://static.dorothyperkins.com/v1/static/json-0000157274_UK-Monty-HP-2019-03-11-WK28-Monday-7jpg -> 30 minutes
https://static.dorothyperkins.com/v1/static/json-0000157274_UK-Monty-HP-2019-03-11-WK28-Monday-8jpg -> 30 minutes
https://static.dorothyperkins.com/v1/static/json-0000157274_UK-Monty-HP-2019-03-11-WK28-Monday-9jpg -> 30 minutes
https://static.dorothyperkins.com/v1/static/json-0000157274_UK-Monty-HP-2019-03-17-WK29-Sunday-1gif -> 30 minutes
https://static.dorothyperkins.com/v1/static/json-0000157502_UK-Monty-HP-2019-03-17-WK29-Sunday-Tacticalgif -> 30 minutes
https://deploy.mopinion.com/js/pastease.js -> 60 minutes
https://dorothyperkins.peerius.com/tracker/peerius.page -> 60 minutes
https://pastease.mopinion.com/config/z9obwkcqcsqfraj9vtnvttiq83hx2kbbhsm -> 60 minutes
https://www.google-analytics.com/plugins/ua/linkid.js -> 60 minutes
https://www.googleadservices.com/pagead/conversion_async.js -> 60 minutes
https://www.ist-track.com/ProcessClickJavaScript.ashx?id=E0B51AA7-96C9-4550-A6F3-56B61A0B599&useDom=1 -> 60 minutes
https://js-agent.newrelic.com/nr-spa-1118.min.js -> 2 hours
https://s.pinimg.com/ct/core.js -> 2 hours
https://ssl.google-analytics.com/ga.js -> 2 hours
https://www.google-analytics.com/analytics.js -> 2 hours
/assets/common/images/close-icon.svg -> 24 hours
/assets/common/vendors/Arcadia_TL_PROD_v5_4_1_291018.js -> 24 hours
/assets/dorothyperkins/86973a393ae5799a.gif -> 24 hours
/assets/dorothyperkins/images/account-icon.svg -> 24 hours
/assets/dorothyperkins/images/arrow-right.svg -> 24 hours
/assets/dorothyperkins/images/footer/amex.svg -> 24 hours
/assets/dorothyperkins/images/footer/comodosecure.svg -> 24 hours
/assets/dorothyperkins/images/footer/dorothyperkinsmastercard.svg -> 24 hours
/assets/dorothyperkins/images/footer/klarna.svg -> 24 hours
/assets/dorothyperkins/images/footer/maestro.svg -> 24 hours
/assets/dorothyperkins/images/footer/mastercard.svg -> 24 hours
/assets/dorothyperkins/images/footer/mastercardsecurecode.svg -> 24 hours
/assets/dorothyperkins/images/footer/masterpass.svg -> 24 hours
/assets/dorothyperkins/images/footer/paypal.svg -> 24 hours
/assets/dorothyperkins/images/footer/verifiedbyvisa.svg -> 24 hours
/assets/dorothyperkins/images/footer/verisigntrusted.svg -> 24 hours
/assets/dorothyperkins/images/footer/visa.svg -> 24 hours
/assets/dorothyperkins/images/footer/visaelectron.svg -> 24 hours
/assets/dorothyperkins/images/icon-letter.svg -> 24 hours
/assets/dorothyperkins/images/logo-responsive.svg?version=19102018 -> 24 hours
/assets/dorothyperkins/images/logo.svg?version=19102018 -> 24 hours
/assets/dorothyperkins/images/search-icon-dropdown.svg?version=19102018 -> 24 hours
/assets/dorothyperkins/images/shopping-cart-icon-default.svg?version=19102018 -> 24 hours
/assets/dorothyperkins/images/shopping-cart-icon.svg -> 24 hours
/assets/dorothyperkins/images/social/icon-facebook.svg -> 24 hours
/assets/dorothyperkins/images/social/icon-googleplus.svg -> 24 hours
/assets/dorothyperkins/images/social/icon-instagram.svg -> 24 hours
/assets/dorothyperkins/images/social/icon-pinterest.svg -> 24 hours
/assets/dorothyperkins/images/social/icon-theblog.svg -> 24 hours
/assets/dorothyperkins/images/social/icon-twitter.svg -> 24 hours
/assets/dorothyperkins/images/social/icon-youtube.svg -> 24 hours
/assets/topshop/images/search-close.png -> 24 hours

Speed and usability scores by Google PageSpeed Insights. Show More

• Speed Score
This is a resulting grade of the analized dorothyperkins.com web page structure. Analysis tries to identify slow elements on the page such as incompressed images and not minified JavaScript code.

• Usability Score
This number is generated on the basis of dorothyperkins.com content analysis. Do all UI elements fit the mobile viewport? Are all links and buttons located not too close to each other? The algorithm tries to answer these questions and give an estimated score.

• For more explanation and detailed report please visit https://developers.google.com/speed/pagespeed/insights/

Gzip is not enabled

CSS is minified

HTML is minified

Consider compressing these images

https://static.dorothyperkins.com/v1/static/json-0000157316_UK-MOB-2019-03-04-wk27-Monday_1jpg could be reduced in size by 32.9KiB (23%)
https://static.dorothyperkins.com/v1/static/json-0000157316_UK-MOB-2019-03-04-wk27-Monday_2jpg could be reduced in size by 31.2KiB (28%)
https://static.dorothyperkins.com/v1/static/json-0000157316_UK-MOB-2019-03-04-wk27-Monday_7jpg could be reduced in size by 27.2KiB (28%)
https://static.dorothyperkins.com/v1/static/json-0000157316_UK-MOB-2019-03-04-wk27-Monday_5jpg could be reduced in size by 24.1KiB (24%)
https://static.dorothyperkins.com/v1/static/json-0000157316_UK-MOB-2019-03-04-wk27-Monday_6jpg could be reduced in size by 24KiB (29%)
https://static.dorothyperkins.com/v1/static/json-0000157316_UK-MOB-2019-03-04-wk27-Monday_3jpg could be reduced in size by 17.4KiB (23%)
https://static.dorothyperkins.com/v1/static/json-0000157316_UK-MOB-2019-03-04-wk27-Monday_4jpg could be reduced in size by 17KiB (22%)

There are files that block page rendering

/assets/dorothyperkins/styles.7822229502b7ac6d8f6b268c9809fca7.css

All elements on the page are located comfortably for mobile usage.

The size of all elements on the page fits the mobile viewport.

Dorothyperkins.com Whois

Dorothyperkins.com Server Location

Country: United States
Metropolitan Area: Not defined
Postal Reference Code: Not defined
Latitude: 37.751
Longitude: -97.822

Dorothyperkins.com Main Page Content

HTML Tag	Content	Informative?
Title:	Dorothy Perkins United States - Fashion	Could be improved
Description:	Shop the latest fashion online at Dorothy Perkins. Choose from this seasonâ€™s dresses, shoes, coats, and more in sizes 6-18.
H1:		Is it informative enough?
H2:	Shopping online	Is it informative enough?
H3:		Is it informative enough?

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We've noticed that you have issues with some content elements on the main page:
• Title contains 39 characters. We think that you could improve this tag by adding more relevant information or keywords.
• Take a look at the headings; there might be too little information. Headings are important for usability and search engine optimization.

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