Exp-platform.com Website Review

Accelerating Innovation through Trustworthy Experimentation Accelerating software innovation through trustworthy experimentation The Experimentation Platform was a project headed by Ronny Kohavi from 2006.  It went live in 2007 and the team was merged into Bing in Today, Microsoft and several other leading companies—including Amazon, Booking.com, Facebook, and Google—each conduct more than 10,000 online controlled experiments annually, with many tests engaging millions of users...These organizations have discovered that an “experiment with everything” approach has surprisingly large payoffs. It has helped Bing, for instance, identify dozens of revenue-related changes to make each month—improvements that have collectively increased revenue per search by 10% to 25% each year. These enhancements, along with hundreds of other changes per month that increase user satisfaction, are the major reason that Bing is profitable and that its share of U.S. searches conducted on personal computers has risen to 23%, up from 8% in 2009, the year it was At a time when the web is vital to almost all businesses, rigorous online experiments should be standard operating procedure. If a company develops the software infrastructure and organizational skills to conduct them, it will be able to as*ess not only ideas for websites but also potential business models, strategies, products, services, and marketing campaigns—all relatively inexpensively. Controlled experiments can transform decision making into a scientific, evidence-driven process—rather than an intuitive reaction. Without them, many breakthroughs might never happen, and many bad ideas would be implemented, only to fail, wasting resources. in online software product companies. The benefits of controlled experiments have been shown in many cases with incremental product improvement as the objective. In this paper, we demonstrate that the value of controlled experimentation at scale extends beyond this