Firstinsight.com Website Review

predictive an*lytics for pre-season digital product testing. predictive an*lytics for pre-season digital product testing the science of getting it right, faster featuring: rue21 & alix partners. the customer is in control – and amazon knows everything about her. it’s about the product. your customers can find the products they want, when they want them, at the prices they want to pay. in order to have a reason to exist,. retailers and brands need differentiated products, priced right. but new products carry risk and fail at a rate of well over 50%. how do you win? first insight’s customer-centric merchandising platform is your weapon to even the playing field and transform your business. first insight lets you put the customer at the center of your product decisions so you know what products to introduce, how much to buy, how to set prices, and how to target your products to the right customers. through high-speed digital testing combined with ai and machine learning, our partners see increases in product success rates of. karen pinney, chief merchandising officer at rue21, sonia lapinsky, managing director, retail at alixpartners and gretchen jezerc, svp, first insight partners with retailers and manufacturers to eliminate the high cost of new product failures by enabling them to design, first insight is allowing us to get ahead of our customer, providing us with true insight into consumer response well before we showcase an item as a key item.   the an*lytics are not only actionable, but reinforce the decisions we make when picking and correctly pricing engaging products every day through our digital and on-air properties. everything m&s does as a company is filtered through the lens of what we know about our customers, and every decision starts with them. first insight’s technology gives us invaluable feedback on new products during design and development, so we can buy more of what our first insight is now a critical element in our product decision-making process.