Focalpoints.co.za Website Review

We interpret media coverage to uncover the insights that drive your strategies. Focal Points constructs an*lysis reports based on your media coverage. We as*ess editorial content and perform social media an*lysis. Our insights allow your business to manage its brand reputation. With AI technology, we bring you the information you need to adapt your media strategies. Natural language processing (NLP), which is powered by artificial intelligence (AI), allows computers to understand the meaning of language and the emotions – or sentiment – expressed in words and sentences. Using NLP and machine learning, we have boosted our sentiment an*lysis capabilities to produce comprehensive media intelligence reports that drill de*per into brand perception and reputation. This technology lets us rapidly an*lyse the sentiment of media clips with near-100% Machine learning also allows our AI engine to discover emerging trends, topics and issues within media coverage. The engine uses entity extraction to pick up keywords that are being repeated with increased frequency in media clips. We include these keywords, and an an*lysis of the issues around them, in our in-depth reports. These reports give our clients a comprehensive overview of their media Using this technology allows our team to gain de*per insights into your brand’s media coverage and perform extensive qualitative Traditional methods of an*lysing sentiment typically take some time to complete, especially as the number of posts to be processed has grown The introduction of NLP into our an*lysis has changed the way we do things. Because the engine does sentiment an*lysis and entity extraction automatically, we now have the capacity to create in-depth reports that investigate every aspect of our clients’ media coverage While the components of AI automate many manual activities, the role of humans in the media an*lysis process is absolutely vital. Humans help to train the machine, verifying results during the training phase, and apply their knowledge to the an*lysis to produce relevant