Foreword.mbsbooks.com Website Review

ideas, information and industry news for collegiate retailers. superb student service is the no. 1 priority at bloomsburg university bookstore. social media looks to capitalize on businesses’ increased digital marketing budgets. major social media platforms, from facebook to snapchat, are looking at ways to attract business advertisers. while facebook has been offering advertising solutions for years, snapchat is new to the game. both companies, however, have recently made announcements about new opportunities for businesses on their platform. here’s what you need to know. let’s be real. marketing isn’t exactly a field known for honesty. in fact, most people as*ociate the work with obfuscation, dissembling and hyperbole. and those are gentle terms. some folks just say marketing is nice word for lying. as it turns out, research shows young people are increasingly wary of anything that resembles spin — and companies have caught onto that, developing campaigns that illicit trust with unvarnished appeals. collegiate stores might consider using similar forms of extreme honesty when reaching out to students. such campaigns often win a surge of long-term, loyal customers.   read more the demand for an education that is affordable, accessible and personalized is driving innovation and creating new opportunities for students to save money on the course materials vital to their collegiate success. publisher rentals are the latest industry solution that emerged from student-driven conversations about the effect of course materials on their educational experience. in my first week at mbs, i told a colleague something about faculty adoptions that stunned him. he was writing a blog about why it’s essential for bookstores to get all their adoptions in early. just because things slow down once school begins doesn't mean you have to accept slower sales! by taking a proactive approach and scheduling a mix of fun events throughout the semester, you can expand your customers' perception of your store from just the place to pick up