Galtonvoysey.com Website Review

helping founders develop leading direct-to-consumer brands. galton voysey is a leading developer of direct-to-consumer brands. we help exceptional founders develop their brands and sell their products. the current predominant way consumer products are distributed by 3rd parties and through middlemen is mas*ively flawed and outdated. . we, at our core, believe that by helping founders cut out the middlemen and reach out directly to their core audiences through e-commerce, we can bring value both to brands as well as their customers. as a result, we support exceptional founders to bring their brands direct-to-consumer to enthusiasts and professionals all around the world, leveraging the power of the internet. . large, established brands face the quintessential innovator’s dilemma. the largest advantage of direct-to-consumer is being able to cut out the middle-men and pas* on savings to customers. however, if large and established brands decide to undercut their own vast and de*p-rooted networks of retail partners by offering their products at far lower prices on their own websites, they will quickly destroy their core business. as a result, these large and established brands will be unable to adapt quickly enough to this unprecedented change. this will present the biggest opportunity to build the consumer product brands of the future. technology has allowed brands to build niche audiences and stay authentic without having to bend to the compromise of mas* appeal. in the past, brands were either confined by physical geography; or by having to appeal to the mas*es. this was the era of the large department stores; curated one-stop shops people would learn to trust as quality. however, shelf space in a department store is precious and brands that had mas* appeal were favored. this was also the era of tv broadcasting, of national newspapers and of national radio. if you wanted to capture enough of an audience, you would have to appeal to a broad spectrum of interests - and with this came the watering down of