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Insights on hallmark.com

Hallmark.com receives about 1811601 visitors in one month.
That could possibly earn about $9058.01 each month or $301.93 each day.

Rate hallmark.com

Hallmark.com Make info private

Traffic and Value (estimated)

Website Value	$163045
Alexa Rank	28408
Monthly Visits	1811601
Daily Visits	60387
Monthly Earnings	$9058.01
Daily Earnings	$301.93

Traffic by Months (estimated)

Server Connection Speed

Hallmark.com main page was reached and loaded in 0.8 seconds. (Timing result excludes loading JavaScript, images and styles).

This is a good result. Try the services listed at the bottom of the page to search for available improvements

More Domains on 204.141.89.201 IP

Our system did not detect any websites except hallmark.com on this IP.

Summary Score is a calculated score for hallmark.com code structure and quality including the level of HTML code optimization, CSS and JavaScript compression.

Gzip compression is not enabled

CSS code is minified

Consider minifying your HTML code

https://match.adsrvr.org/track/upb/?adv=2dngvjx&ref=https%3A%2F%2Fwww.hallmark.com%2F&upid=ihk9jiu&osi=63a6a7b9e945d3eebc181d794cc68875&osv=1.1&upv=1.1.3 -> 113B -> 14%

There are files that block page rendering

/on/demandware.store/Sites-HallmarkUS-Site/default/DataLayer-Show
https://assets.adobedtm.com/f883c22c9968c9151ecfa832037a990a96bfceef/satelliteLib-64bf9e975adfece54d2af85a9ba38ebfcd00792a.js
/on/demandware.static/Sites-HallmarkUS-Site/-/default/v1552541079537/js/lazysizes.min.js
https://content.hallmark.com/assets/scripts/libs/require.js
https://content.hallmark.com/assets/scripts/libs/jquery.js
/on/demandware.static/Sites-HallmarkUS-Site/-/default/v1552541079537/lib/jquery/validate/jquery.validate.min.js
https://content.hallmark.com/assets/scripts/require-config.js
/on/demandware.static/Sites-HallmarkUS-Site/-/default/v1552541079537/lib/jquery/transform2d+ba-hashchange+numeric.js
/on/demandware.static/Sites-HallmarkUS-Site/-/default/v1552541079537/js/app.min.js
/on/demandware.static/Sites-HallmarkUS-Site/-/default/v1552541079537/lib/jquery/validate/jquery.numeric.js
https://content.hallmark.com/assets/scripts/controllers/homepage.js
https://content.hallmark.com/assets/ui/scripts/home-page.min.js
https://content.hallmark.com/assets/styles/core-w-header-and-footer.css
https://content.hallmark.com/assets/styles/home-page.css
https://fonts.googleapis.com/css?family=Norican
https://fonts.googleapis.com/css?family=Sacramento
https://fonts.googleapis.com/css?family=Arimo:400,400i,700|Source+Serif+Pro:400,700|Norican:400
https://cdnjs.cloudflare.com/ajax/libs/font-awesome/4.7.0/css/font-awesome.min.css

Leverage browser caching for the following urls:

https://cdns.brsrvr.com/v1/br-trk-6055.js -> expiration not set
https://js.adsrvr.org/universal_pixel.1.1.3.js -> expiration not set
https://js.adsrvr.org/up_loader.1.1.0.js -> expiration not set
https://s.yimg.com/wi/ytc.js -> expiration not set
https://edge.api.brightcove.com/playback/v1/accounts/849720474001/videos/ref:just-bc-box -> 6.6 minutes
https://bat.bing.com/bat.js -> 30 minutes
https://assets.adobedtm.com/BL536b6df864234c2faa4c4886f54c5d7c/EX7566e0427aa34381bbd9ad663272164b-libraryCode_source.min.js -> 60 minutes
https://assets.adobedtm.com/BL536b6df864234c2faa4c4886f54c5d7c/RC0bd5a8cde119422181a5ce5bb519f4f4-source.min.js -> 60 minutes
https://assets.adobedtm.com/BL536b6df864234c2faa4c4886f54c5d7c/RC184e7a163b914a6b9f8d18e49223ad9c-source.min.js -> 60 minutes
https://assets.adobedtm.com/BL536b6df864234c2faa4c4886f54c5d7c/RC1eba1a9bacf241759b37112c2b1bcf07-source.min.js -> 60 minutes
https://assets.adobedtm.com/BL536b6df864234c2faa4c4886f54c5d7c/RCa1f12e937b87434fbeab420fdff351fd-source.min.js -> 60 minutes
https://assets.adobedtm.com/BL536b6df864234c2faa4c4886f54c5d7c/RCab5c68128c494e388de54a1289960d0a-source.min.js -> 60 minutes
https://assets.adobedtm.com/BL536b6df864234c2faa4c4886f54c5d7c/RCbac4646f3a5549e2b4cff461122e70af-source.min.js -> 60 minutes
https://assets.adobedtm.com/BL536b6df864234c2faa4c4886f54c5d7c/RCc9091591453845728903075281412cf5-source.min.js -> 60 minutes
https://assets.adobedtm.com/BL536b6df864234c2faa4c4886f54c5d7c/RCdcc953331f32406191c56ff2c253ad97-source.min.js -> 60 minutes
https://assets.adobedtm.com/f883c22c9968c9151ecfa832037a990a96bfceef/satelliteLib-64bf9e975adfece54d2af85a9ba38ebfcd00792a.js -> 60 minutes
https://cdn.cquotient.com/js/v2/gretel.min.js -> 60 minutes
https://content.hallmark.com/assets/images/thumb.png -> 60 minutes
https://content.hallmark.com/assets/scripts/libs/DomObserver.js -> 60 minutes
https://content.hallmark.com/assets/scripts/libs/jquery.js -> 60 minutes
https://content.hallmark.com/assets/scripts/libs/q.js -> 60 minutes
https://content.hallmark.com/assets/scripts/libs/require.js -> 60 minutes
https://content.hallmark.com/assets/scripts/require-config.js -> 60 minutes
https://content.hallmark.com/assets/styles/core-w-header-and-footer.css -> 60 minutes
https://content.hallmark.com/assets/ui/images/backgrounds/cr-hearts-plum.png -> 60 minutes
https://content.hallmark.com/assets/ui/images/backgrounds/cr-hearts-white.png -> 60 minutes
https://content.hallmark.com/assets/ui/images/logos/logo-just-because-gray.svg -> 60 minutes
https://content.hallmark.com/assets/ui/images/placeholder/placeholder_16_9.svg -> 60 minutes
https://content.hallmark.com/assets/ui/images/placeholder/placeholder_1_1.svg -> 60 minutes
https://content.hallmark.com/assets/ui/scripts/cse.min.js -> 60 minutes
https://content.hallmark.com/assets/ui/scripts/home-page.min.js -> 60 minutes
https://content.hallmark.com/assets/ui/scripts/ui.min.js -> 60 minutes
https://www.googleadservices.com/pagead/conversion.js -> 60 minutes
https://js-agent.newrelic.com/nr-spa-1071.min.js -> 2 hours
https://s.pinimg.com/ct/core.js -> 2 hours
https://www.google-analytics.com/analytics.js -> 2 hours

Speed and usability scores by Google PageSpeed Insights. Show More

• Speed Score
This is a resulting grade of the analized hallmark.com web page structure. Analysis tries to identify slow elements on the page such as incompressed images and not minified JavaScript code.

• Usability Score
This number is generated on the basis of hallmark.com content analysis. Do all UI elements fit the mobile viewport? Are all links and buttons located not too close to each other? The algorithm tries to answer these questions and give an estimated score.

• For more explanation and detailed report please visit https://developers.google.com/speed/pagespeed/insights/

Gzip is not enabled

CSS is minified

HTML could be minified

https://match.adsrvr.org/track/upb/?adv=2dngvjx&ref=https%3A%2F%2Fwww.hallmark.com%2F&upid=ihk9jiu&osi=63a6a7b9e945d3eebc181d794cc68875&osv=1.1&upv=1.1.3 -> 113B -> 14%

Consider compressing these images

/dw/image/v2/AALB_PRD/on/demandware.static/-/Sites-HallmarkUS-Library/default/dw122518cc/02-20-19-SHP-spring-hero-mobile.jpg?sfrm=jpg could be reduced in size by 15.9KiB (23%)
/dw/image/v2/AALB_PRD/on/demandware.static/-/Sites-HallmarkUS-Library/default/dwd9ed531c/02-15-19-SHP-spring-kids-faith-gifts-mobile.jpg?sfrm=jpg could be reduced in size by 13.8KiB (18%)
/dw/image/v2/AALB_PRD/on/demandware.static/-/Sites-HallmarkUS-Library/default/dwcb5959a0/02-15-19-SHP-spring-free-card-friday.jpg?sw=416 could be reduced in size by 10.7KiB (29%)
/dw/image/v2/AALB_PRD/on/demandware.static/-/Sites-HallmarkUS-Library/default/dw735243c3/02-18-19-SHP-spring-jb-minis-cr-offer.jpg?sw=416 could be reduced in size by 5.5KiB (22%)
https://content.hallmark.com/assets/ui/images/backgrounds/cr-hearts-plum.png could be reduced in size by 4.6KiB (15%)
https://content.hallmark.com/assets/ui/images/backgrounds/cr-hearts-white.png could be reduced in size by 3.8KiB (12%)
https://content.hallmark.com/assets/images/thumb.png could be reduced in size by 851B (56%)
/dw/image/v2/AALB_PRD/on/demandware.static/-/Sites-HallmarkUS-Library/default/dwc9857416/promo-plum-1200x600.jpg?sw=416 could be reduced in size by 613B (36%)
/dw/image/v2/AALB_PRD/on/demandware.static/-/Sites-HallmarkUS-Library/default/dw4135e0f5/promo-green-1200x600.jpg?sw=416 could be reduced in size by 584B (35%)

There are files that block page rendering

/on/demandware.store/Sites-HallmarkUS-Site/default/DataLayer-Show
https://assets.adobedtm.com/f883c22c9968c9151ecfa832037a990a96bfceef/satelliteLib-64bf9e975adfece54d2af85a9ba38ebfcd00792a.js
/on/demandware.static/Sites-HallmarkUS-Site/-/default/v1552541079537/js/lazysizes.min.js
https://content.hallmark.com/assets/scripts/libs/require.js
https://content.hallmark.com/assets/scripts/libs/jquery.js
/on/demandware.static/Sites-HallmarkUS-Site/-/default/v1552541079537/lib/jquery/validate/jquery.validate.min.js
https://content.hallmark.com/assets/scripts/require-config.js
/on/demandware.static/Sites-HallmarkUS-Site/-/default/v1552541079537/lib/jquery/transform2d+ba-hashchange+numeric.js
/on/demandware.static/Sites-HallmarkUS-Site/-/default/v1552541079537/js/app.min.js
/on/demandware.static/Sites-HallmarkUS-Site/-/default/v1552541079537/lib/jquery/validate/jquery.numeric.js
https://content.hallmark.com/assets/scripts/controllers/homepage.js
https://content.hallmark.com/assets/ui/scripts/home-page.min.js
https://content.hallmark.com/assets/styles/core-w-header-and-footer.css
https://content.hallmark.com/assets/styles/home-page.css
https://fonts.googleapis.com/css?family=Norican
https://fonts.googleapis.com/css?family=Sacramento
https://fonts.googleapis.com/css?family=Arimo:400,400i,700|Source+Serif+Pro:400,700|Norican:400
https://cdnjs.cloudflare.com/ajax/libs/font-awesome/4.7.0/css/font-awesome.min.css

Some elements on the page are too close to each other. This may cause confusion while browsing.

The size of all elements on the page fits the mobile viewport.

Hallmark.com Whois

Hallmark.com Server Location

Country: United States
Metropolitan Area: Not defined
Postal Reference Code: Not defined
Latitude: 37.751
Longitude: -97.822

Hallmark.com Main Page Content

HTML Tag	Content	Informative?
Title:	Hallmark Greeting Cards, Gifts, Ornaments, Home Decor & Gift Wrap \| Hallmark
Description:	Shop Hallmark for the biggest selection of greeting cards, Christmas ornaments, gift wrap, home decor and gift ideas to celebrate holidays, birthdays, weddings and more. Free shipping on $50+ orders!
H1:	Save 25% on fallgifts and decor	Is it informative enough?
H2:	New from Marjolein Bastin	Is it informative enough?

Do you own hallmark.com?

We've noticed that you have issues with some content elements on the main page:
• Take a look at the headings; there might be too little information. Headings are important for usability and search engine optimization.

All the information about hallmark.com was collected from publicly available sources

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