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Enterprises that value user experience will find professional UX design companies to do projects, but if it is a company that has no experience in UX project, it is not easy to choose outsourcing at the beginning. Identify which design company really has a user experience design, and some design companies will say to their customers that they have UX in order to get the customer's case, but in fact, no, the customer does not know, wait until the project When I finished, I discovered that the user experience of the product was still messy. This article hopes to provide a simple point of judgment, so that companies that have no experience in UX project can easily determine which companies are designing and not pick the wrong company when looking for outsourcing. I won't recommend any UX design company in the article, nor will I rate UX. This is the third article of n suggestions for startups to do UX research. If you haven't read the previous two articles (1), continue to be in the startup company. The n suggestions for UX research (1), the recommendations of the previous article are more biased than the things to be known before the research. The suggestion of this one is to observe the attention in the research. People are not machines or Google, and they can't get answers with one question. Learn to understand people's various reactions and states, in order to know how to follow the other party's reaction, and effectively observe and interview. For example, how can people tell the truth, when and what state of the respondent can tell the truth, or how to ask questions to ask in depth and ask for valuable feedback. When I hear the word research, I might think that research is going to take a lot of time or spend money, but it doesn't. If you know how to do it, you can also make a startup that is rarely valuable in time. UX This article is to share some experiences and suggestions. For those who want to do UX research in startups, whether it is UX researchers, designers, PM, engineers can refer to them, but the premise is that the following suggestions still need some practice. In order to do well, especially UX today is going to talk about an important topic of increasing the conversion rate, “Value Proposition”. There are many different or similar definitions of value propositions, but I want to explain the meaning of value proposition in a vernacular way. Because it is a very abstract thing, not very good to explain, I hope that the reader can quickly understand what it is, and then immediately apply it.