Ifraorg.org Website Review

The international fragrance as*ociation promotes its members' sense of creativity and encourages a sense of enjoyment in their products. It fosters a sense of understanding of consumers’ needs and demands a sense of responsibility in their satisfaction. Our sense of smell is directly connected to the brain’s limbic system where our sense of memory and our emotions are stored. That’s the reason why fragrances are so uniquely able to trigger our memories and stimulate our emotions. And why the satisfaction of so many of our needs, wants and desires depends on the fragrance industry’s sense of curiosity, creativity, responsibility and The curiosity that invests much of the value that the industry creates in fresh insights into human behavior and consumer choice. And in new research in the science of fragrance ingredients such as essential oils, natural aromatics and complex molecules and their infinite The creativity that provides the industry’s brand owner customers with innovative tools to add value to their products and to create and The responsibility that ensures the industry’s regulation by issuing and updating safety standards and demanding discipline in their And the purpose that drives the industry’s 900 trained perfumers and employees to sustain a value chain from the processing of raw ingredients through the creation of proprietary blends to the manufacture, marketing, distribution and sale of consumer products. The fragrance industry invests up to 18% of its total annual revenues in research and development. Its lifeblood is the knowledge that drives the innovation and understanding that enables the industry to fulfill its purpose as a vital platform technology. And allows it to ensure product quality throughout its resulting value chain. Innovation creates new molecules, synthetic materials and fragrance delivery systems and improves the sustainability of raw materials and While an understanding of human behaviour and attitudes allows the industry and its brand owner customers to meet our changing needs,