Ipsosglobaltrends.com Website Review

The Ipsos Global Trends survey is the largest study of its kind, providing a unique snapshot of the world today. The latest 2017 survey explores the attitudes and behaviours of over 18,000 consumers and citizens in 23 key countries around the world and with over 400 questions, covers everything from tradition to trust, from brands to business, from society to social media and much, much more. Our an*lysis features both ‘Megatrends’ – the known technology, demographic and environmental changes happening now and in the future Before exploring key trends from our research, it’s worth reminding ourselves of the underlying demographic, economic and social changes The rise of populism has become a global obsession in the last year, driven by the major upsets in Brexit and Donald Trump’s Presidential election victory, but with echoes in many other countries throughout the world. Corporate responsibility is now a minimum requirement for any respectable business. But how much does it really matter to people? Scientists tend to enjoy high levels of public trust, but on the environment, the global public is finely split – 47% agree that “even the scientists don’t really know what they are talking about on environmental issues”, and 44% disagree. There’s an accepted wisdom nowadays that trust in business is broken. But is it? And is the extent of the problem the same, around People have always been sensitive to change and it is sometimes said that it is the only constant. Is the liberal dream of societies open for trade with religious and se*ual freedoms, the right to equality and personal autonomy now dead? In line with a broader shift towards nostalgia and tradition in the survey, there are signs that the move towards more liberal attitudes One of the overarching themes emerging from this year’s report is a sense of anxiety. Around the world, a majority of us say that the older we get, the more we worry about our health – a 14 percentage point increase since we