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papers on the contemporary practices of marketing. The journal concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. The journal is published mainly for technically oriented welcomes novel and ground-breaking contributions from a wide range of research traditions within marketing, particularly encouraging innovative ideas in conceptual developments and research methodologies. The journal is completely open access which has opened the doors for the millions of international readers and academicians to keep in touch with the latest research findings in the field of E-Publication FirstTM is a feature offered through our journal platform. It allows PDF version of man*scripts that have been peer reviewed and accepted, to be hosted online prior to their inclusion in a final printed journal. Readers can freely access or cite the article. The accepted papers are published online within one week after the completion of all necessary publishing steps. Each paper published in JOURNAL OF MARKETING MANAGEMENT is as*igned a DOI®NUMBER, which appears beneath the author's affiliation in the retrieve Digital Object Identifiers (DOIs) for journal articles, books, and chapters. CrossRef, CrossCheck, Cabell's, Ulrich's, Griffith Research Online, Google Scholar, Education.edu, Informatics, Universe Digital Library, Standard Periodical Directory,Gale, Open J-Gate, EBSCO, Journal Seek, DRJI, ProQuest, BASE, InfoBase Index, OCLC, IBSS, Academic Journal PROF. DR. OKAN AKCAY, Kutztown University, USA. DR. MICHAEL FONTAINE, National Louis University, USA. DR. MONICA DAMIAN, Universitatea Ovidius din Constanta, Romania DR. VILLY ABRAHAM, Dept. of Technology Marketing, Sapir College, DR. DINA EL KAYALY, Strategic Partner of Maastricht School of Management, Egypt. DR. ALIREZA MIREMADi, Sharif University of Technology-International Campus, IRAN. DR MOHAMMAD FAHMI ALZYOUD, Middle East University, Jordan. DR. ABU JAFAR MOHAMMAD SUFIAN, University of Bahrain, Kingdom of