Jnd.org Website Review

I am: Director of the newly established (2014) Design Lab at the University of California, Co-founder of the Nielsen Norman group and Honorary Professor at Tongji University (Shanghai) in their College of Design and Innovation.(See more at About Don Norman The earlier site has been dormant for far too long. There have been no updates for many months. It might take yet anpother month to get the new site into shape, with up-to-date information, etc. Have patience -- and sympathy. > If you can think of a clever solution in a few hours, as*ume many > others have already done so. > If you can think of a clever new concept or solution to an existing > problem in a few minutes or hours, then you should recognize that > many people all over the world, many who have spent much more time > thinking of these issues, will already have come up with the > Failures? No -- Learning Experiences > We scientists (and designers) learn from our failures. In fact, > scientists seldom fail. Instead, they say that didn't work. Time to > try something new. I prefer never to talk of failure. Instead, I > I learn more by being wrong than by being right > If someone praises my writing or a talk, it is nice to hear, but i > don't learn anything. If someone intelligently criticises or > disagrees with me, I learn. If they convince me that I am wrong, I > am thankful: then I change my beliefs, writings and talks. If I > still > Design for real people > We must design for people the way they are, not the way we wish them > to be. Also see Don't be logical.  Half the people in the world > are below average. > Simplicity is in the mind > Simplicity is in the mind. It is the designer's job to take complex > requirements and make them so understandable and appropriate that > they are pronounced simple.