Kidame-mart.com Website Review

one of ethiopia’s early social enterprises empowering rural female entrepreneurs to provide last mile distribution of high impact and.                                                 45 million ethiopians are found at the bottom of income pyramid, with an average daily household expenditure of 2 dollars. a little above that we find 24 million floating middles, living above the poverty line however still vulnerable to shock, with average daily household expenditure of 2 to 4 dollars. there are 31 million people that make up part of the middle of the pyramid with an average daily household expenditure of 4 to 10 dollars. less than a million people have an average daily expenditure of 20 dollars and above which are part of the top of the pyramid. kidame mart specifically targets the 24 million within the bottom of the pyramid who live above the poverty line on $2-$4 as our customers because they have  discretionary income and seek variety and options kidame mart definition  at kidame mart, we define last mile as rural market where the conventional route to market (r2m) has no presence nor motivation.