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Proper No. Twelve — KLG Public Relations

For years, McGregor developed the brand under the project name “Notorious” through which came the foundation of what was to eventually become Proper No. Twelve. It became a longer and more complicated project than originally expected, so McGregor turned to the world’s oldest whiskey distillery, located in Ireland, with a proven history of quality whiskey making. He met David Elder, esteemed master distiller, previously of Guinness, and together they took painstaking measures to bring the whiskey to fruition. “We created close to one hundred blends and ultimately selected what we knew was the one and only proper whiskey blend. We took the time to develop an incredible whiskey and I’m excited to share it with the world,” said McGregor. Proper No. Twelve’s global launch expression is a blend of the finest golden grain and single malt. It is produced in an area known for its rich soil and pure spring water. Proper No. Twelve is complex and sophisticated yet smooth and approachable with hints of vanilla, honey and toasted wood. “I come from a place called Crumlin, in Dublin 12. It’s a place dear to my heart. It’s where I learned how to fight; it made me who I am today. It’s a place I’m still very much a part of every single day of my life. So, that’s where the name came from. It’s proper Irish whiskey and twelve is my hometown,” said McGregor. “Growing up on the streets of Dublin 12, I learned the values of loyalty and hard work. I respect other Irish whiskeys, but I am coming in strong, with p ion and with purpose. I am the founder of this company and I am going to give it my all,” he continued.

Proper No. Twelve

Tequila Avión — KLG Public Relations

Avión was born from a love of tequila and its rich robust agave flavor. Founder Ken Austin embarked on a journey to fulfill his dream and create a tequila that would celebrate the highlands’ agave flavor. This led Ken to Jesus Maria, where the world’s best agave is grown and where the Lopez family lovingly manages the land. THE JOURNEY Together in collaboration Ken and the Lopez family spent years blending old-school tequila making techniques with a philosophy of never cutting corners and focusing on the art of creating tequila. Every step of the process works to preserve and enhance the natural, rich, roasted flavors of the Avión agave. This is Avión, which bartenders, consumers and experts describe as, quite simply, delicious. VOTED WORLD'SBEST TASTING TEQUILA In 2012, Avión was crowned “World’s Best Tasting Tequila” and “World’s Best White Spirit” at the San Francisco World Spirits Competition (the most prestigious competition for the spirits industry). Ranking #1 against all tequilas, vodkas, gins and white rums. Over 1400 spirit brands entered the competition.

Tequila Avión

Hampton Water — KLG Public Relations

Award winning music icon, Jon Bon Jovi and acclaimed French winemaker, Gérard Bertrand, have joined forces to launch a premium rosé wine label, Diving into Hampton Water, soon to be available in the US market. The venture was inspired by Bon Jovi’s son, Jesse Bongiovi, former Notre Dame football player, who played a pivotal role in the brand’s creation. The idea to create a wine, emblematic of a bon vivant lifestyle, emerged during time spent in the Hamptons, between Bon Jovi and his son. Rosé, a popular drink for the Bongiovi’s, had initially been dubbed ‘pink juice’ by Bon Jovi, until Jesse and a friend inadvertently coined the name, Hampton Water, and an idea was born. Bon Jovi and Jesse began exploring this idea as a real enterprise, designing bottles and building on concepts. They were eventually introduced to Gérard Bertrand by a mutual friend and the three quickly developed a shared vision, to create a unique rosé, uniting the essence of the relaxed lifestyles of the Hamptons and the South of France.

Hampton Water

Woodford Reserve — KLG Public Relations

Tucked in the heart of thoroughbred country in Versailles, Kentucky, lives the historic Woodford Reserve Distillery, the birthplace of Woodford Reserve. A National Historic Landmark, the Woodford Reserve Distillery represents craftsmanship with a balance of historic heritage and modern practices. Woodford Reserve is a product of the Brown-Forman Corporation, a premier producer and marketer of fine quality beverage alcohol brands including Jack Daniel’s, Finlandia Vodka, Korbel California Champagne, Old Forester, Chambord, Tequila Herradura and Sonoma-Cutrer. 

Woodford Reserve

Fernet-Branca — KLG Public Relations

Everyone’s favorite Italian amaro, Fernet-Branca has a rich history as the world’s most popular digestivo, made with 27 herbs and spices, that to this day are a closely guarded family secret. Though it was born back in 1845, over the years Fernet-Branca has successfully preserved the personality and uniqueness that have conquered Europe and America alike. Its secret formula, p ed down from father to son in the Branca family, has guaranteed the protection of the quality that still makes it the digestive bitter liqueur par excellence. Indeed, the 27 herbs it contains come from four continents: aloe comes from South Africa, rhubarb from China, gentian from France, galingale from India or Sri Lanka, chamomile from Italy or Argentina, just to name a few. On top of that there are flowers, herbs, roots and plants used for alcoholic brews, extracts and teas that, blended in a special mixture, produce the beneficial properties of the product. Fernet-Branca ages for at least one year in oak barrels and has a light brown color with amber hues. Its aroma is intense and penetrating, balanced and rich.

Fernet-Branca