Logisticaudit.wordpress.com Website Review

best practices, methods, principles and tools for logistics and supply chain management practitioners. in an increasingly complex world, you need a trusted solution. through familiar apps and touch technology, you can capture, digitalise and virtualise our ever-changing world like never before. with a simple swipe, revolutionise all your geospatial experiences.. tools in a nutshell: the concept of customer value and total cost of ownership. how can the logistic management contribute to the customer value of a firm? this is a central question in modern logistic and supply chain management concepts. martin christopher states, “that there is no escaping the fact that the customer in today’s marketplace is more demanding, not just of product quality, but also of service.” ultimately the success or failure of any business will be determined by the level of customer value that it delivers in its markets (01, pp. 22). in the following, the concept of customer value and the total cost of ownership is outlined in more detail. on the one hand, we will see, that the logistic management can play a major part for improving the customer value and the competitive advantage of a firm. on the other hand, the logistic manager has a practical framework for an*lyzing the logistic system and to derive the proper strategies and actions. the concept of customer value focuses on customer satisfaction. customer satisfaction is accomplished by providing value to the customer ‘beyond’ price, especially with clients in a business-to-business setting. customer satisfaction occurs when businesses successfully fulfill their obligations on all components of the marketing mix: product, price, promotion and place. the place component represents the manufacturer’s expenditure for customer service, which can be thought of as the output of the logistics system. there are at least four reasons why companies should focus on customer service (2, pp. 2): is to find new customers for this same level of sales increase.