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Posted by: Hilary DeCamp Market segmentation and persona development are two crucial exercises for any brand. Once you understand the different types of consumers in your market, you can be much more effective at developing customized products and messages, and more efficient at targeting media buys. But one of the biggest obstacles that confronts researchers is to simply Toys R Us. Kodak. Blockbuster. Blackberry. These are all examples of brands that once dominated their respective markets. And now they’re It’s hard to overstate the importance of speed in today’s research ecosystem. It’s especially true when you’re faced with Posted by: Joan Cas*idy In 1973 Arnie Fishman left Manhattan in a small roadster with his wife, baby and Airedale terrier, heading west to California… the land of opportunity.. Continue reading >. 20 AN*LYTICAL TOOLS THAT EVERY MARKET RESEARCHER SHOULD KNOW. Posted by: Tatev Papikyan In the age of “data science”, data is no longer scarce (despite it often being a challenge to wrangle.) Even with warehouses and lakes of. Continue reading > Posted by: Joan Cas*idy Earlier this week, we announced that Jeremy Sack was named President of LRW, the fifth in our company’s 45-year history. Sack’s promotion is effective immediately,. Continue reading > Posted by: Joan Cas*idy Two days ago, we announced the launch of LRW Digital An*lytics. This new practice will provide an*lytics, modeling and consulting services to marketers looking to. Continue reading > Posted by: Trish Smyth If you, like us, are students of humans, you might have noticed that they can be… a little weird. They collectively check their phones in. Continue reading > Posted by: Andrew Chizever They say, “Old habits die hard.” My dad gave me a real-life understanding of this the other day that has implications for how we operate. Continue reading >. ENRICH SEGMENTATION ACTIVATION BY INTEGRATING NEW DATA SOURCES.