M.school Website Review

The M-School is a one-of-a-kind 2-year program at LMU built for the next generation of creative storytellers, innovators, and strategists. Here are some examples of the creative efforts of our M-School students: What happens when Loyola Marymount University’s innovative M-School and Entrepreneurship programs partner up with VR industry pro Logan Mulvey, on-campus subject matter experts and a heap of talented students from computer science, film, design, marketing & The spring ’17 Brand Planning & Campaign Strategy course tasked student teams to reposition Nature’s Way Alive! multi-vitamins to gain relevance among college-age millennials. This team (Holly DeAngelo, Emily Chidester, Sylvia Shin, Alison Sell) chose to develop an all-new product specially formulated for college students, called CRAM. This is their anthem video…or should we say, CRAMthem video. The spring ’17 Brand Planning & Campaign Strategy course tasked student teams to reposition Nature’s Way Alive! multi-vitamins to order to increase relevance among college-age millennials. The team (Mika Ohata, Preeti Kholi, Nikki Rathbone and Dee Divyendar) chose to pivot the brand away from traditional vitamin forms and and develop an all-new vitamin-enhanced beverage called VITA…with the promise of getting young people back to feeling INVINCIBLE.  This is their anthem video. As part of the Fall 2016 M-School Marketing for Good project, students Jackson Red, Regan Smith, Zack Kluver and Kristen Reames, aka Team MyCycle, created this short film to highlight an often forgotten benefit of cycling–escape from monotony. Makes us want to go for a The M-School is ever dedicated to making our communities–both near and far–better. In the Fall of 2016, we launched the innovative Marketing for Good (what we like to M4G) Project which, in partnership with our neighbor The Dollar Shave Club, developed and executed original ideas all geared towards making the world a better place. Check out this short ‘case study’ recap video that tracks