Marketingmag.ca Website Review

The stories our readers were most interested in the lead-up to a brand new industry. How the new “co-innovation” space will work with the consultancy’s other offerings to bridge the adoption gap. The retailer refreshed its approach this year, focusing on the magic of Christmas and being prepared for the season. The toy retailer reminds Canadians it’s still open for business with its first marketing push since its U.S. parent company went under. The airline reunites loved ones in London, England and explores traditions around the world in its new holiday push. Big ideas and better digital experiences start with simple truths. The stories our readers were most interested in the lead-up to a brand new industry. New research by the Retail Council of Canada shows more people will switch retailers when problems arise. The international digital money transfer service is targeting immigrant consumers.. AMNESTY INTERNATIONAL ASKS QUEBECERS TO ‘WRITE FOR RIGHTS’. The non-profit wants to put people to work in its annual write-a-thon. Wattpad’s head of brand partnerships discusses the role of cause marketing in trying to connect with young Canadians. Plus, Church + State grows following client wins, and The David Foster Foundation picks two new agencies. The financial co-op adds Quebec sportscaster Pierre Houde to the mix in its third “Share the Pas*ion Challenge.” The music streaming service adds an experiential element to its annual “Wrapped” feature. How the new “co-innovation” space will work with the consultancy’s other offerings to bridge the adoption gap. Deloitte’s annual TMT report delves into the forces shaping smart speakers and AI in the year ahead. From smart homes to helping meet adoption hurdles, here’s what our readers were most interested in this year. Sklar Wilton’s Marina Laven digs through the research to figure out how to get consumers to welcome the new tech. By joining forces, the lifestyle platform and full-service agency enhance their respective client offerings in the cannabis space.