Mediaimpactproject.org Website Review

We take the pulse of audiences & entertainment ​Media Impact Project at USC Annenberg We study stories in their many forms -- film, TV, games, art and news -- and their effects on viewers. If you are a creator, journalist, nonprofit, cultural change maker or foundation interested in impacting your audiences in meaningful ways, we want to work with you.  Understanding your audience is the first step towards getting your message across. ​ Feeling the news: Can new technologies boost journalism's impact? We joined forces with PBS Frontline and the Gates Foundation to learn Do we vote what we watch? Read about our work on entertainment choices and politics with Pop Culture Collab and futurePerfect Lab America Divided: Exploring wealth and privilege gaps with Norman Lear Color of Change: Depictions of People of Color on TV Crime Shows Immigration Nation: How are immigrants depicted on television? Check out our report with Define American Improving narrative around Africa: A major initiative with CrissCross Global and the Ford Foundation respondents who regarded immigration as a relatively unimportant issue.  understand how new technologies help journalists tell compelling stories. In this new study, we join forces with FRONTLINE at PBS and VR production pioneers Emblematic Group to study the ways people interact with the same story experienced on different platforms, understand your audiences. The Media Impact Project provides these guides f free charge and can be do*nloaded from our publications features celebrities including ROSARIO DAWSON, COMMON and NORMAN LEAR. Broadcast on EPIX, the series worked with civic groups to host organized and acted after viewings and measures the social impact of the series through interviews, surveys with audience members Women are underrepresented in newsrooms and are less likely to read political and international news, but when a newsroom closes the gender gap, does it result in a higher share of women in their audience?  Newspaper Engagement Strategist Alyssa Zeisler