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This article introduces barriers to market orientation and explains the causal relationship between customer orientation and market orientation. An overview of industrial marketing management, marketing types related to This concept and their different characteristics are addressed. Marketing is the concept that many manufacturing and service businesses, knowledge and technology, and even startups, are bound to use it to succeed in today's highly competitive environment. In the present paper, the structure and marketing process are described as a management function and a step-by-step framework of the various stages of the process is described. Considering the importance of marketing in the success of various businesses, and in particular advanced technology startups, this paper addresses the role of customers and their desires in designing and developing the final product and market share, and addresses some of the issues raised in this article. Background, such as customer orientation and considering the importance of marketing in the success of various businesses, and especially start-ups based on advanced technologies, in the present paper, will introduce and review the definitions and basic concepts of marketing, and will review some of the common beliefs and misunderstandings in this area. Evolutionary concept of