Odmarketing100.blogspot.com Website Review

Michael Kors has worked it's tail off to become as successful as they are. There success didn't come easy or fast. MK took years become the global powerhouse it is. One of the main strategies that helped moved MK along was it's strategic alliance. MK built partnerships with big name stores like Macy's, Nordstrom and the like. These partnerships opened many doors for Michael Kors, because it allowed more consumers to see the available products without having to go to an actual MK store. There were many shoppers where Michael Kors was an unsought product. Michael Kors was definitely an unsought product to me. All of the moves they have made thus far has given great results. Hopefully, A large part of Michael Kors' current success is due to innovation. By definition (in the marketing world), is a product perceived as new by a potential adopter. As I mentioned in prior posts Michael Kors originally had a target market consisting of the wealthy (social market. So he took his product, added a twist to the brand name, slightly altered some of the the stitching and released it to the new target market. It was a work in progress in regards to winning over the consumers who were loyal to the number one brand (at the time) Coach in that market.  Everyone knew he was a designer for the wealthy and now he designed for the working clas*-chic-sophisticated-everyday-modern fashionista. This line was called the Lifestyle Brand. You could carry these handbags, clutches etc etc not just to exclusive parties but to work and school as well. Success for this line of handbags wasn't an instant hit but they kept at it and have surpas*ed the giant Coach in this market. Im not sure how long it will be before some other company enters the market but can build a likable and valuable brand, you can be very successful. I feel this to be true because in the fashion accessories industry there willing to spend the necessary money on the things they deem are valuable and worthy of their hard earned money. Michael Kors