Pickteller.com Website Review

The concept behind the Brand Equity Model is simple: in order to build a strong brand, organization must shape how customers think and feel about the product.  Have to build the right type of experiences around the brand, so that customers have specific, positive thoughts, feelings, beliefs, opinions, and perceptions about it. Continue reading “Brand Equity Model” A brand extension can be a source of new offering ideas, bursts of energy, brand enhancements, brand building economies and new growth platform. The extension option is not always optimal, but it should be part of most strategy and new product discussions. One key step is to identify extension product categories where a new entry will benefit from and contribute to the brand as*ociations. The process usually involves identifying the as*ociations and brainstorming where they might be relevant. According to the American Marketing As*ociation, a brand is “a name, term, design, symbol, or any other feature that identifies one sellers good or service as distinct from those of other sellers. A brand may identify one item, a family of items, or all items of that seller.” A good brand name will have many dimensions and qualities to it qualities that are both tangible and intangible. Our brand will encompas* how people relate to and think about your product or service, including their perceptions, feelings, and attitude toward it.  Our good brand hope to commands and sustains a higher profit margin than a competitor’s. When people develop an emotional attachment to a specific brand, they are usually extraordinarily loyal to it. They will even pay more for a product to which they are emotionally attached, and rarely will they even consider switching brands. This is the kind of loyalty that sustains products for Features of products or services can be developed based on the products or services development levels of core product, actual product and augmented product. Core products or services development more concerns on core benefits of the products or services. Actual