Prudentpedal.com Website Review

the trust-based relationships, intangible, fungible nature of solutions, matrix structures, billable hours, contradictory performance measures, competitive landscape, and up-or-out cultures make these firms unique. if not addressed strategically, these qualities lead to sub-optimal growth and can cost a firm its soul.  harnessed correctly they can build a legacy. how much is organizational dysfunction impacting your growth potential? after 20 years in the marketing hot seat helping top consulting firms grow, i now help others accelerate growth and build legacies. you’re savvy, but just don’t have the marketing capability to deliver a more powerful result. you’re pursuing growth with purpose; not mindlessly chasing a revenue number. leading a powerful culture and leaving the firm stronger for the next generation, not managing some brand facade.. imitation may be the highest form of flattery, but it’s no way to build your marketing organization. while firms share attributes, a marketing organization is unique to each firm. your marketing organization shouldn’t be your. purposeful growth requires translating growth intent into action, fabricating an engine for growth, and activating the firm. marketing strategy should support a firm’s purpose and everyone should be on the same page.  if the tough strategic decisions don’t get made, the default is grow everything.  “grow everything” is not a strategy. it’s dabbling.. i help you prioritize, choose, and translate your growth intent into strategic actions. marketing can’t become a fulcrum for growth, unless leadership agrees on its role. there are two marketing schools of thought in professional firms. not knowing which one you belong to leads to dabbling.. i build your marketing capability to deliver strategic impact—no matter your investment level, firm structure or culture. marketing is about a relentless pursuit of understanding, anticipating and meeting client needs. marketing does not end because tactics have