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Four models of conversation that occur when people try to influence each other: Model of persuasion: in which one party tries to convince the other party to adopt or agree Negotiation model: If you can not convince the other party to accept your position completely accepted then you can start negotiating and usual in negotiating that This party waits little and little, which causes a compromise at the end of the negotiations Models of intolerance: intolerance occurs after taking both sides fixed positions, and refusing to move without regard as requested by the other party. This effect, the impact of intolerance, is common. You can see two people with different affiliations arguing about their stances and seeing each party repeating its contents in an attempt to persuade the other to budge, but they are neither flexible nor clinging to each other's positions. The polarization model: This occurs when the gap widens as the conversation continues, and always happens polarization when each party attacks the other party's position without impartiality, refusing to listen to the argument of the other while trying to each party to prove the validity of his position occurs theories of communication persuasion and employment in the publicity Is derived from a vacuum, but from a theoretical base embodied by many, according to Michele Le Nid, the communication of persuasion and the influence of individual behavior is