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7 EFFECTIVE WAYS TO PREPARE YOUR ECOMMERCE STORE FOR THE HOLIDAY SEASON. The holidays are fast approaching and the preparations are becoming more felt, especially around retail establishments. Everyone’s very excited as the sales figures at this time of the year are usually off the charts. E-commerce stores should also ramp up their holiday preparations in order to maximize the benefits that the season can offer. Here are seven of the most effective ways on how e-commerce stores can prepare for the holidays: As social media is one of the most effective marketing channels today, you should make sure to maximize it. One of the most important especially of your products. Doing so helps invite your customers to purchase as this addresses the need to know more about a product that you cannot see in person. Providing high-quality images of your products can help you maximize sales, especially around the holidays Content is one of the most important aspects of modern day marketing, and the holiday season should be no exception. You should craft holiday-themed content that can help drive traffic to your site, which can then help transform your audience into customers. Content is especially important to search engine optimization, which helps your site be the among the first to be seen by potential customers when they search online. The better your ranking is, the more that your online store will be where they will buy, as opposed to Content also help spread the word about your brand. When there is evident awareness of your brand, shoppers are more likely to buy from your store as compared to others. And this holiday season, this is very important as the sales potential is just too high. holiday promos that can invite your potential customers to do their holiday shopping with you. This also fosters the spirit of giving, You may even use this opportunity to help poor-performing products by bundling them with some of your best-sellers. A reasonable discount