Roxot.com Website Review

Roxot allows publishers to act on the programmatic auction data Dynamic price floor optimization for Google AdExchange that automatically sets optimal prices for your audiences. Our Machine Learning an*lyzes your users, their behavior, and competition for their attention in real time. Based on the an*lysis, Revenue Lift sets minimum prices for every user to balance CPM and FIll Rate. The system constantly tests 100s of pricing strategies and compares the performance with the control group. Roxot Revenue Lift is a lifesaver for us! Roxot's automated pricing pushes AdX to its limits and I can be sure that we're as efficient as possible. Now we're much closer to reaching our ambitious revenue goals! — Kapitanova Anastasia, Head of Programmatic & Data at Independent Media We tried multiple providers but the impact that Roxot technology had on our ad stack was truly the most powerful ever Roxot is the only company who was able to deliver great results. We highly recommend AdX publishers to use their service or at least start a trial to test the performance. — Tal Hen, CEO, GoGy Games … Roxot's team and technology have been an integral part of achieving a higher lift on our advertising rates by upwards of 30%. Their continued success within our network undoubtedly proves them to be a leader in this growing space… Evothink Media was observing positive revenue changes every day and reported a two-digit increase in monthly AdX revenue. Besides improving revenue per ad request, Roxot Revenue Lift increased the number of ad requests going to Header Bidding.. WE ARE ALSO THE CREATORS OF WELL-KNOWN AN*LYTICS TOOLS FOR publishers. around the globe to collect, process, and use ad performance data to increase their revenue. Thanks to Roxot collecting & an*lyzing data became the most efficient part of our day. It gives us all the time to build new products, speak to customers, and find new problems to build solutions for, rather than making sure there are no lurking catastrophes.