Smarterpitch.com Website Review

the incredible response from virtually every corner of our industry. It turns out many clients and agencies felt the same as we did about the spec creative requirement in new business pitches. A column our founder wrote entitled “Time for Us All to Ditch Spec Creative” We think the industry is better for the dialogue and we want to keep the conversation going. But we want to now extend the conversation to the entire pitch process and how it can be better for both agency and client. While we hope our made you laugh, everything in it is based on some pitch truth we have seen or heard about in our 10 years of being in business. We believe Below, we’ve created a list of ways we think that clients, agencies and, yes, even consultants, can improve the pitch process. But this is just the start. So please share your tips, advice and comments using #smarterpitch, as we hope this will be a living and ever-evolving Automation is the buzzword of the industry right now. And while it enables marketers to harness and make sense of data, nothing makes a great agency think twice about responding to a pitch than a solicitation that starts: “To whom it may concern.” Agencies are not made up of robots, and neither are the clients they work for. The best client-agency relationships thrive on human interaction and Personalize your invitation to the agency. Pick up the phone and call them. Or send a personalized email. That will go a long way in attracting great agencies. Just don’t let a robot do a human being’s job. You can decide to respond to a robot. Or not. (We don’t.) But remember this industry is all about human connection. There are many reasons to run a pitch. You need social media expertise. Stronger strategic talent. An agency with in-house production capabilities. Or maybe a shop of a certain size. Once you identify the “why” behind doing the pitch, you can figure out the type of agencies you want to invite. As agencies, we also need to identify our strengths and see if they align with what the client