Theblackdot.com.au Website Review

We interviewed GM of Digital & Telesales, Carolyn Sewell, on how she navigated the transformation journey at Toll Global Express. We deliver integrated people, process & technology solutions that transform the customer experience & accelerate growth Your sales environment has changed – heres how to navigate it. ​Use your specialist expertise to help our clients drive growth through marketing, sales & service transformation Resetting the organisational strategy and go-to-market model around the customer to stay ahead of informed buyers & disruptive Integrating & digitising functions to deliver a differentiated digital & physical customer experience, while reducing cost. Building the frontline mindset, behaviours & core capabilities required to thrive in an increasingly complex customer & buyer Leveraging intuitive frontline technology to enable employees to navigate legacy data, infrastructure & people constraints. Transitioning new ways of working into business-as-usual and building a culture of data & customer-driven optimisation.. CAROLYN SEWELL – GM, DIGITAL & TELESALES, TOLL GLOBAL EXPRESS. Blackdot segmented our data into different industry types, so we had a very clear focus on where the majority of our long tail customers sat. They then helped us maximise the functionality we had within our Salesforce CRM and to introduce the marketing component. To have a marketing platform linking in to our Salesforce CRM and producing an output was amazing for us, and something we never thought we’d be able to achieve. Working with Blackdot is something that I will always remember to be the most successful step that weve taken in The consulting team at Blackdot worked closely with us to develop a Customer Value Proposition (CVP) that would help us to attain our ambitious revenue target. The CVP was delivered in conjunction with an an*lysis of our market position, a content strategy and a thought leadership agenda. To embed this powerful toolkit, Blackdot ran a series of implementation workshops. The value of all of this work was