Thebuzzer.tv Website Review

These days there is no shortage of solutions for publishers looking to build their video marketing technology stack, leaving them swimming in a pool of options from which to pick and choose. It’s up to the publishers to select and build the stack that will benefit them the most but, unfortunately, a stack set up inefficiently will slow down progress and time-to-market as result in overspending. Let’s explore some of the heavier consequences of building your video tech stack the wrong way and how to avoid these pitfalls.. WHY VIDEO MONETIZATION NEEDS A DIFFERENT APPROACH THAN DISPLAY. Video differs from Display in many ways. For one, Video creative files are significantly larger than Display files – as much as 300 times larger: 3-15MB vs. 50KB. And while Display ads can be placed and shown on any browser, Video ads require a player in order to be viewed. advertisers (or, demand sources) commit to an impression only after the video ad starts playing. This means that if an ad failed to load, for any reason, even if the demand source won the bid, but could not send over an ad, the publisher will not get paid. This makes video very sensitive to technical glitches and to arbitrage plays, since at the end of the day, the publisher ends up losing That is why standard wrappers perform poorly with video. In a standard header bidding scenario, as is the case with prebid.js, all as*ociated demand sources are called to make a bid. Then, the decisioning engine chooses the highest bidder as the winner. All of this usually happens cases, 30% on average, the ad will not play back successfully, and the impression will be lost. Our seamlessly integrated video stack helps to deliver a great viewing experience in a complex cross-platform and cross-device environment The built-in optimization solution together with the integrated marketplace overcome complex VPAID errors as well as streaming and scalability challenges. Our hybrid video header bidding technology removes server side and client side barriers that compromise ad