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Social Media & Digital Strategy essment, Development and Plan |

Communication with our clients is key to our mutual success. Successful engagements always involve clear communication and an intimate understanding of the current business situation. We must ly understand your customers/constituents, paying special attention not only to what they say, but what they do and where they communicate. We are p ionate observers of how real-life users interact with products and brands online. This will allow a highly effective, streamlined approach to ysis and decision making for the many disparate Pursuit brands and pages currently in place or for future acquisition targets. Approach and Process for each Audience Initial ysis Steps/Information gathering Internal Stakeholder Interviews Competitive (or like industry) Research Social Channel and Audience Reviews/Reports Social Media Strategy Development (POST™) The major component of any solid social media strategy is full integration into all digital marketing efforts with an audience specific outreach. We utilize the Forrester™ Research POST Strategy process to identify and effectively market to these audiences. This combined with access to your corporate marketing strategy will deliver the most robust results. P – During the People phase we focus on up to three specific audiences, and will determine the top 3 as they relate to digital media and the overall marketing plan. O – Once the People are identified, we look at the top three segments and determine the specific Objectives for each audience. There may be overlapping objectives between audiences, however, there must be agreement that for those specific audiences, what the objectives are, and put a measurable result in place. S – When Objectives are identified, we can then draft a niche strategy for these audiences, and deliver a written plan and do ent we all follow to deliver in the most effective way possible for that group. The strategy for prospects vs. industry influencers vs. current amb adors can be vastly different, particularly for social media as a communication channel. T –Each tactic (Tool, technology, team, etc.) is determined only after we gain full understanding of the audience we need to reach. The tactics that best align with business goal and objectives will be used, the tactics that don't, won't. Additional ysis and Planning to drive social plan & roadmap Tool and Technology Recommendations: Recommendations for tools and best practice based upon other findings to best support your digital and social business campaigns now, and in the future. This may include enterprise level posting/management tools, project management tools, social media measurement and ytics or simple engagement tools that are not in current use by internal team. External Best Practice Review: A look at what your top 3 competitors/partners/industry leaders are doing well, and identification of the top social and digital marketing opportunities to excel in the current competitive landscape. Plan Delivery With a wrap up of everything we've learned, we create an easy to digest executive report and also present a detailed strategic plan of action for taking the effort to its full potential. Social Media Marketing Strategy and Plan Key Deliverables: Written POST ysis & Recommendations to drive plan for agreed to audiences Social Community Development and growth plan (Per active platform e.g. – Facebook, Twitter, etc.) Audit and essment of current thematic approach/Social Media Distribution Model/Plan per platform Full social media platform recommendation (determination of best platform outreach based upon POST) Social Platform/Plug In suggestions for web/blog as needed At least 10 Big ideas that will immediately drive positive change within the social program Full review and recommendation of your current social content ets, including recommended path for success, partners, and future thought for industry to drive participation, revenue and other identified needs Content strategy and planning do ent based on findings in POST research phase Annual Social business plan with dates and directives for execution based on findings Audience demographic ysis overview report summarizing geographic and demographic of current online/social media following to help drive decision making

social media digital strategy essment and plan

Audience Based Understanding

social media and digital branding strategy |

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social media and digital branding strategy

Social Media and Digital Branding Strategy

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orlando digital marketing agency founders |

Pam Moore and Josh Moore founded Marketing Nutz in 2012 and bring with them 40 combined years of enterprise digital marketing, social business leadership experience. They serve British Council, Lowe's Home Improvement, IBM, Laser Spine Institute, Sony Playstation Group, Aruba Networks, Marcos Pizza, ServiceMaster, and Emerson.

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Marketing Nutz Pam Moore Media Mentions Orlando Florida |

Marketing Nutz social media training and consulting agency specializing in digital, branding and conversion optimization media coverage. Pam Moore CEO media mentions.

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