Werbach.com Website Review

Professor of Legal Studies & Business Ethics The Wharton School, University of Pennsylvania Kevin Werbach is an expert on business, policy, and emerging technologies such as blockchain, broadband, and big data. An influential figure in Internet and communications law, Werbach served on the Obama Administration's Presidential Transition Team in 2008. He founded the Supernova Group, a technology consulting firm, and organized the annual CEO-level Supernova technology conference. He e-commerce policies as FCC Counsel for New Technology Policy in the Clinton Administration. The wildly misunderstood technology behind Bitcoin and other cryptocurrencies could change business and society as profoundly as the internet did. I see it as fundamentally a new form of decentralized trust. Big data, machine learning, predictive an*lytics, and artificial intelligence are transforming the landscape in virtually every industry. Yet these techniques can produce privacy abuses, unethical manipulation, and discrimination. What actually makes games fun? What do game developers understand about motivation and design that can be applied to business? How can “game thinking” go beyond surface-level points and rewards? Since the mid-1990s, I helped shape regulatory approaches to digital platforms as a policy-maker, industry an*lyst, and scholar. Technological developments continue to produce new legal and business challenges, but basic principles remain consistent.