Winstongroup.net Website Review

The Winston Group is a strategy and research firm dedicated to MAKING IDEAS MATTER. The Winston Group is in the business of making ideas matter. We’re not your typical pollsters or strategists. We’re innovators with political and policy experience, published scholars, and former Capitol Hill leadership staff. Our years of experience can help you develop a strategy to reach your goals, but we provide more than one dimensional an*lysis. Problems require solutions. Solutions require ideas. Tactics aren’t enough. You've got big ideas; we help you make those ideas matter. Strategic innovation – turning fresh ideas into solutions – requires well-designed ideas. We believe ideas are the backbone of strategy, and that’s the approach we take with our clients. Fortune 500 companies, major campaigns, foundations, and as*ociations rely on The Winston Group. And for us, no two clients are alike. Polling and strategy aren’t simply commodities we sell to clients. That’s the benefit of working with a boutique firm – each client has a unique mission and deserves a custom research design to fit. Research – understanding the environment surrounding your problem by listening to your audience – is a crucial step in idea design. We believe it’s important to have research to back up as*umptions and that research is essential to smart decision making. Getting answers that matter means asking the right questions. Opinion research is at the heart of the work that we do to help our clients achieve their We live in a world where television remote controls have 250 bu*tons and features – but it takes forever to figure out how to use them. Sometimes, ideas can get complicated too. We help you cut through the clutter to focus on the elements of an idea that really matter to your audience. Idea design is the process of creating a simple interface between ideas and the human mind. It is that attention to design that “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu